Frameo vs Unfold: Reels & Story Maker
Frameo
Frameo A/S
App Store
$2.51M/mo
~$30.10M/yr · 60.7M installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner
Frameo wins
+5% vs other
Installs winner
Frameo wins
+156% vs other
MAU winner
Frameo wins
+71% vs other
Rating winner
Frameo wins
+1% vs other
Why Frameo is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Premium pricing. Frameo charges $7.99/mo vs Unfold: Reels & Story Maker's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Frameo has ~60.7M lifetime installs vs Unfold: Reels & Story Maker's ~23.8M - 2.6× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Frameo
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$2.51M
◀
$2.39M
Annual revenue (est.)
$30.10M
◀
$28.66M
Lifetime installs (est.)
60.7M
◀
23.8M
Monthly active users (est.)?
9.7M
◀
5.7M
App Store rating
4.89★
◀
4.86★
Total ratings
405K
◀
158K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
◀
$2.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Dec 8, 2016
- Last updated
- Jul 1, 2026
- File size
- 130.5 MB
- Content rating
- 4+
- Version
- 1.39.40
- Languages
- Arabic, Bulgarian, Croatian, Czech, Danish, Dutch +30 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Jun 22, 2026
- File size
- 312.5 MB
- Content rating
- 17+
- Version
- 8.160.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Frameo trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Frameo or Unfold: Reels & Story Maker? v
Frameo earns about $2.51M per month, while Unfold: Reels & Story Maker earns about $2.39M. That is a 1.1× revenue gap (~$120.0K more per month for Frameo). Annual revenue: Frameo ≈ $30.10M/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Frameo or Unfold: Reels & Story Maker? v
Frameo leads with about 60.7M estimated downloads vs 23.8M for Unfold: Reels & Story Maker - a 2.6× gap. Frameo's App Store downloads are estimated from 405K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Frameo and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Frameo and Unfold: Reels & Story Maker offer? v
Frameo: IAP range 2 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Frameo runs a "Subscription (~$7.99/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Frameo or Unfold: Reels & Story Maker? v
Frameo edges ahead with ★ 4.9 vs ★ 4.9 (gap of 0.0 stars). Rating volume: Frameo 405K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Frameo vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.51M for Frameo and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Frameo or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.