GAYA vs Tape Measure™

GAYA

GAYA (APPS)
App Store
$0/mo
~$0/yr · 0 installs
VS

Tape Measure™

Level Labs, LLC
App Store
$352.7K/mo
~$4.23M/yr · 9.4M installs
Revenue winner Tape Measure™ wins +35270800% vs other
Installs winner Tape Measure™ wins +942887000% vs other
MAU winner Tape Measure™ wins +109374892% vs other
Rating winner Tape Measure™ wins +443% vs other

Why Tape Measure™ is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Tape Measure™ earns roughly 352708× more per month than GAYA - $352.7K vs $0.
  2. Subscription model. Tape Measure™ runs a $9.99/mo subscription that compounds; GAYA relies on one-shot IAP or ads.
  3. Bigger install base. Tape Measure™ has ~9.4M lifetime installs vs GAYA's ~0 - 9428870.0× the funnel top.
  4. Better app store reviews. Tape Measure™ sits at 4.43★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Tape Measure™ report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

GAYA
vs
Tape Measure™
Monthly revenue (est.)?
$0
$352.7K
Annual revenue (est.)
$0
$4.23M
Lifetime installs (est.)
0
9.4M
Monthly active users (est.)?
0
1.1M
App Store rating
-
4.43★
Total ratings
0
86K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
$9.99
IAP tiers detected
2 tiers
1 tiers

GAYA

GAYA (APPS)
App Store
Category
Utilities
Price
Free
Released
Jun 11, 2022
Last updated
Mar 24, 2026
File size
92.8 MB
Content rating
4+
Version
5.8.2
Languages
Catalan, Dutch, English, French, German, Italian +3 more
View full GAYA report →

Tape Measure™

Level Labs, LLC
App Store
Category
Utilities
Price
Free
Released
Sep 19, 2017
Last updated
Apr 10, 2026
File size
46.6 MB
Content rating
4+
Version
4.10
Languages
English, French, German, Japanese, Portuguese, Chinese +1 more
View full Tape Measure™ report →

GAYA trajectory

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Tape Measure™ trajectory

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FAQ

Which makes more money, GAYA or Tape Measure™? v
Tape Measure™ earns about $352.7K per month, while GAYA earns about $0. That is a ∞× revenue gap (~$352.7K more per month for Tape Measure™). Annual revenue: GAYA ≈ $0/year, Tape Measure™ ≈ $4.23M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GAYA or Tape Measure™? v
Tape Measure™ leads with about 9.4M estimated downloads vs 0 for GAYA - a ∞× gap. GAYA's App Store downloads are estimated from 0 ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 86K ratings.
Are GAYA and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do GAYA and Tape Measure™ offer? v
GAYA: IAP range 2 tiers detected. Tape Measure™: IAP range 1 tiers detected. GAYA runs a "Free + one-time IAP (2 tiers)" monetization model; Tape Measure™ runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, GAYA or Tape Measure™? v
Tape Measure™ edges ahead with a higher overall score (gap of 4.4 stars). Rating volume: GAYA 0 ratings, Tape Measure™ 86K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GAYA vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for GAYA and $352.7K for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GAYA or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.