Glam AI: Video & Photo Editor vs Instagram
Glam AI: Video & Photo Editor
Glam Labs, Inc.
App Store
$281.3K/mo
~$3.38M/yr · 1.0M installs
VS
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
Revenue winner
Instagram wins
+86560% vs other
Installs winner
Instagram wins
+156990% vs other
MAU winner
Instagram wins
+80879% vs other
Rating winner
Instagram wins
+5% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 867× more per month than Glam AI: Video & Photo Editor - $243.79M vs $281.3K.
- Premium pricing. Instagram charges $14.99/mo vs Glam AI: Video & Photo Editor's $8.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Glam AI: Video & Photo Editor's ~1.0M - 1570.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Glam AI: Video & Photo Editor
vs
Instagram
Monthly revenue (est.)?
$281.3K
▶
$243.79M
Annual revenue (est.)
$3.38M
▶
$2.93B
Lifetime installs (est.)
1.0M
▶
1.6B
Monthly active users (est.)?
622K
▶
504.0M
App Store rating
4.47★
▶
4.69★
Total ratings
29K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$8.99
▶
$14.99
IAP tiers detected
4 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Feb 15, 2021
- Last updated
- May 5, 2026
- File size
- 133.2 MB
- Content rating
- 17+
- Version
- 8.3.0
- Languages
- Arabic, English, French, German, Italian, Japanese +9 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Glam AI: Video & Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, Glam AI: Video & Photo Editor or Instagram? v
Instagram earns about $243.79M per month, while Glam AI: Video & Photo Editor earns about $281.3K. That is a 866.6× revenue gap (~$243.51M more per month for Instagram). Annual revenue: Glam AI: Video & Photo Editor ≈ $3.38M/year, Instagram ≈ $2.93B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Glam AI: Video & Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1.0M for Glam AI: Video & Photo Editor - a 1570.9× gap. Glam AI: Video & Photo Editor's App Store downloads are estimated from 29K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Glam AI: Video & Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Glam AI: Video & Photo Editor and Instagram offer? v
Glam AI: Video & Photo Editor: IAP range 4 tiers detected. Instagram: IAP range 2 tiers detected. Glam AI: Video & Photo Editor runs a "Subscription (~$7.99/mo, ai)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Glam AI: Video & Photo Editor or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Glam AI: Video & Photo Editor 29K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Glam AI: Video & Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $281.3K for Glam AI: Video & Photo Editor and $243.79M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Glam AI: Video & Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.