Gleeden vs Instagram
Gleeden
Blackdivine
Google Play
$1.87M/mo
~$22.43M/yr · 5.4M installs
VS
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
Revenue winner
Instagram wins
+1904% vs other
Installs winner
Instagram wins
+138458% vs other
MAU winner
Instagram wins
+20767% vs other
Rating winner
Instagram wins
+402% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 20× more per month than Gleeden - $37.46M vs $1.87M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $34.47/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Gleeden's ~5.4M - 1385.6× the funnel top.
- Better app store reviews. Instagram sits at 4.02★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Gleeden
vs
Instagram
Monthly revenue (est.)?
$1.87M
▶
$37.46M
Annual revenue (est.)
$22.43M
▶
$449.47M
Lifetime installs (est.)
5.4M
▶
7.5B
Monthly active users (est.)?
893K
▶
186.3M
App Store rating
-
▶
4.02★
Total ratings
0
▶
167.6M
US grossing rank
-
=
-
Cheapest monthly sub
$34.47
◀
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- -
- Released
- Aug 21, 2012
- Last updated
- Apr 27, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 5.1.83
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Gleeden trajectory
Instagram trajectory
FAQ
Which makes more money, Gleeden or Instagram? v
Instagram earns about $37.46M per month, while Gleeden earns about $1.87M. That is a 20.0× revenue gap (~$35.59M more per month for Instagram). Annual revenue: Gleeden ≈ $22.43M/year, Instagram ≈ $449.47M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Gleeden or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 5.4M for Gleeden - a 1385.6× gap. Gleeden reports 5.4M+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are Gleeden and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Gleeden and Instagram offer? v
Gleeden: IAP range $8.49 - $139.99 per item. Instagram: IAP range $0.19 - $10,000.00 per item. Gleeden runs a "Subscription (~$34.47/mo, dating)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Gleeden or Instagram? v
Instagram edges ahead with a higher overall score (gap of 4.0 stars). Rating volume: Gleeden 0 ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Gleeden vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.87M for Gleeden and $37.46M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Gleeden or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.