Google Ads vs Meta Ads Manager

Google Ads

Google LLC
Google Play
$0/mo
~$0/yr · 42.6M installs
VS

Meta Ads Manager

Meta Platforms, Inc.
Google Play
$0/mo
~$0/yr · 43.7M installs
Revenue winnerTied
Installs winner Meta Ads Manager wins +3% vs other
MAU winner Meta Ads Manager wins +3% vs other
Rating winner Meta Ads Manager wins +3% vs other

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Google Ads
vs
Meta Ads Manager
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
42.6M
43.7M
Monthly active users (est.)?
1.4M
1.5M
App Store rating
4.21★
4.31★
Total ratings
207K
524K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers

Google Ads

Google LLC
Google Play
Category
Business
Price
Free
Released
Mar 4, 2015
Last updated
Apr 30, 2026
File size
-
Content rating
Everyone
Version
VARY
Languages
-
View full Google Ads report →

Meta Ads Manager

Meta Platforms, Inc.
Google Play
Category
Business
Price
Free
Released
Jun 29, 2015
Last updated
May 7, 2026
File size
-
Content rating
Everyone
Version
474.0.0.67.107
Languages
-
View full Meta Ads Manager report →

Google Ads trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Meta Ads Manager trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Google Ads or Meta Ads Manager? v
Meta Ads Manager earns about $0 per month, while Google Ads earns about $0. That is a ∞× revenue gap. Annual revenue: Google Ads ≈ $0/year, Meta Ads Manager ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Google Ads or Meta Ads Manager? v
Meta Ads Manager leads with about 43.7M estimated downloads vs 42.6M for Google Ads - a 1.0× gap. Google Ads reports 10,000,000+ installs on Google Play. Meta Ads Manager reports 10,000,000+ installs on Google Play.
Are Google Ads and Meta Ads Manager in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Google Ads and Meta Ads Manager have in-app purchases? v
Google Ads does not appear to offer in-app purchases on its public listing. Meta Ads Manager does not appear to offer in-app purchases. Monetization model: Google Ads runs "No App Store revenue (monetizes off-store)", Meta Ads Manager runs "No App Store revenue (monetizes off-store)".
Which has better ratings, Google Ads or Meta Ads Manager? v
Meta Ads Manager edges ahead with ★ 4.3 vs ★ 4.2 (gap of 0.1 stars). Rating volume: Google Ads 3K ratings, Meta Ads Manager 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Google Ads vs Meta Ads Manager revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Google Ads and $0 for Meta Ads Manager are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Google Ads or Meta Ads Manager to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.