Google vs Tape Measure™
Google
App Store
$2.44M/mo
~$29.33M/yr · 803.7M installs
VS
Tape Measure™
Level Labs, LLC
App Store
$357.0K/mo
~$4.28M/yr · 9.5M installs
Revenue winner
Google wins
+584% vs other
Installs winner
Google wins
+8321% vs other
MAU winner
Google wins
+553% vs other
Rating winner
Google wins
+5% vs other
Why Google is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Google earns roughly 7× more per month than Tape Measure™ - $2.44M vs $357.0K.
- Premium pricing. Google charges $19.99/mo vs Tape Measure™'s $9.99/mo - higher ARPU per converted user.
- Bigger install base. Google has ~803.7M lifetime installs vs Tape Measure™'s ~9.5M - 84.2× the funnel top.
- More monetization surfaces. Google runs 6 IAP tiers vs 1 - more chances to convert users at the right price.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Google
vs
Tape Measure™
Monthly revenue (est.)?
$2.44M
◀
$357.0K
Annual revenue (est.)
$29.33M
◀
$4.28M
Lifetime installs (est.)
803.7M
◀
9.5M
Monthly active users (est.)?
7.2M
◀
1.1M
App Store rating
4.65★
◀
4.43★
Total ratings
4.7M
◀
87K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
$9.99
IAP tiers detected
6 tiers
◀
1 tiers
- Category
- Utilities
- Price
- Free
- Released
- Feb 12, 2019
- Last updated
- Jun 22, 2026
- File size
- 413.1 MB
- Content rating
- 17+
- Version
- 426.2
- Languages
- Arabic, BN, Bulgarian, Catalan, Croatian, Czech +36 more
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Jun 18, 2026
- File size
- 47.0 MB
- Content rating
- 4+
- Version
- 4.13
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
Google trajectory
Tape Measure™ trajectory
FAQ
Which makes more money, Google or Tape Measure™? v
Google earns about $2.44M per month, while Tape Measure™ earns about $357.0K. That is a 6.8× revenue gap (~$2.09M more per month for Google). Annual revenue: Google ≈ $29.33M/year, Tape Measure™ ≈ $4.28M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Google or Tape Measure™? v
Google leads with about 803.7M estimated downloads vs 9.5M for Tape Measure™ - a 84.2× gap. Google's App Store downloads are estimated from 4.7M ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 87K ratings.
Are Google and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Google and Tape Measure™ offer? v
Google: IAP range 6 tiers detected. Tape Measure™: IAP range 1 tiers detected. Google runs a "Subscription (~$9.99/mo)" monetization model; Tape Measure™ runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Google or Tape Measure™? v
Google edges ahead with ★ 4.6 vs ★ 4.4 (gap of 0.2 stars). Rating volume: Google 4.7M ratings, Tape Measure™ 87K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Google vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.44M for Google and $357.0K for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Google or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.