Google Photos: Backup & Edit vs Instagram
Google Photos: Backup & Edit
Google
App Store
$22.18M/mo
~$266.19M/yr · 217.7M installs
VS
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
Revenue winner
Instagram wins
+999% vs other
Installs winner
Instagram wins
+633% vs other
MAU winner
Instagram wins
+628% vs other
Rating winner
Google Photos: Backup & Edit wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 11× more per month than Google Photos: Backup & Edit - $243.79M vs $22.18M.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Google Photos: Backup & Edit relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Google Photos: Backup & Edit's ~217.7M - 7.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Google Photos: Backup & Edit
vs
Instagram
Monthly revenue (est.)?
$22.18M
▶
$243.79M
Annual revenue (est.)
$266.19M
▶
$2.93B
Lifetime installs (est.)
217.7M
▶
1.6B
Monthly active users (est.)?
69.2M
▶
504.0M
App Store rating
4.82★
◀
4.69★
Total ratings
1.3M
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$14.99
IAP tiers detected
3 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- May 28, 2015
- Last updated
- May 7, 2026
- File size
- 397.4 MB
- Content rating
- 4+
- Version
- 7.75.0
- Languages
- Arabic, BN, Bulgarian, Catalan, Croatian, Czech +33 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Google Photos: Backup & Edit trajectory
Instagram trajectory
FAQ
Which makes more money, Google Photos: Backup & Edit or Instagram? v
Instagram earns about $243.79M per month, while Google Photos: Backup & Edit earns about $22.18M. That is a 11.0× revenue gap (~$221.61M more per month for Instagram). Annual revenue: Google Photos: Backup & Edit ≈ $266.19M/year, Instagram ≈ $2.93B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Google Photos: Backup & Edit or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 217.7M for Google Photos: Backup & Edit - a 7.3× gap. Google Photos: Backup & Edit's App Store downloads are estimated from 1.3M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Google Photos: Backup & Edit and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Google Photos: Backup & Edit and Instagram offer? v
Google Photos: Backup & Edit: IAP range 3 tiers detected. Instagram: IAP range 2 tiers detected. Google Photos: Backup & Edit runs a "Free + one-time IAP (3 tiers)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Google Photos: Backup & Edit or Instagram? v
Google Photos: Backup & Edit edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Google Photos: Backup & Edit 1.3M ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Google Photos: Backup & Edit vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $22.18M for Google Photos: Backup & Edit and $243.79M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Google Photos: Backup & Edit or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.