Google Photos: Backup & Edit vs Instagram
Google Photos: Backup & Edit
Google
App Store
$3.93M/mo
~$47.14M/yr · 238.7M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
Revenue winner
Instagram wins
+213% vs other
Installs winner
Instagram wins
+573% vs other
MAU winner
Instagram wins
+111% vs other
Rating winner
Google Photos: Backup & Edit wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 3× more per month than Google Photos: Backup & Edit - $12.28M vs $3.93M.
- Premium pricing. Instagram charges $14.99/mo vs Google Photos: Backup & Edit's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Google Photos: Backup & Edit's ~238.7M - 6.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Google Photos: Backup & Edit
vs
Instagram
Monthly revenue (est.)?
$3.93M
▶
$12.28M
Annual revenue (est.)
$47.14M
▶
$147.38M
Lifetime installs (est.)
238.7M
▶
1.6B
Monthly active users (est.)?
12.2M
▶
25.7M
App Store rating
4.83★
◀
4.69★
Total ratings
1.4M
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$14.99
IAP tiers detected
4 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- May 28, 2015
- Last updated
- Jun 26, 2026
- File size
- 416.7 MB
- Content rating
- 4+
- Version
- 7.82.0
- Languages
- Arabic, BN, Bulgarian, Catalan, Croatian, Czech +33 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Google Photos: Backup & Edit trajectory
Instagram trajectory
FAQ
Which makes more money, Google Photos: Backup & Edit or Instagram? v
Instagram earns about $12.28M per month, while Google Photos: Backup & Edit earns about $3.93M. That is a 3.1× revenue gap (~$8.35M more per month for Instagram). Annual revenue: Google Photos: Backup & Edit ≈ $47.14M/year, Instagram ≈ $147.38M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Google Photos: Backup & Edit or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 238.7M for Google Photos: Backup & Edit - a 6.7× gap. Google Photos: Backup & Edit's App Store downloads are estimated from 1.4M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Google Photos: Backup & Edit and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Google Photos: Backup & Edit and Instagram offer? v
Google Photos: Backup & Edit: IAP range 4 tiers detected. Instagram: IAP range 2 tiers detected. Google Photos: Backup & Edit runs a "Subscription (~$9.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Google Photos: Backup & Edit or Instagram? v
Google Photos: Backup & Edit edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Google Photos: Backup & Edit 1.4M ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Google Photos: Backup & Edit vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.93M for Google Photos: Backup & Edit and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Google Photos: Backup & Edit or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.