GoPro Quik vs Instagram
GoPro Quik
GoPro, Inc.
App Store
$2.98M/mo
~$35.72M/yr · 124.3M installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+310% vs other
Installs winner
Instagram wins
+1184% vs other
MAU winner
Instagram wins
+131% vs other
Rating winner
GoPro Quik wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4× more per month than GoPro Quik - $12.20M vs $2.98M.
- Premium pricing. Instagram charges $14.99/mo vs GoPro Quik's $8.33/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs GoPro Quik's ~124.3M - 12.8× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
GoPro Quik
vs
Instagram
Monthly revenue (est.)?
$2.98M
▶
$12.20M
Annual revenue (est.)
$35.72M
▶
$146.36M
Lifetime installs (est.)
124.3M
▶
1.6B
Monthly active users (est.)?
11.1M
▶
25.5M
App Store rating
4.78★
◀
4.69★
Total ratings
829K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$8.33
▶
$14.99
IAP tiers detected
5 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 8, 2012
- Last updated
- Apr 21, 2026
- File size
- 276.2 MB
- Content rating
- 12+
- Version
- 13.33
- Languages
- English, French, German, Italian, Japanese, Korean +6 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
GoPro Quik trajectory
Instagram trajectory
FAQ
Which makes more money, GoPro Quik or Instagram? v
Instagram earns about $12.20M per month, while GoPro Quik earns about $2.98M. That is a 4.1× revenue gap (~$9.22M more per month for Instagram). Annual revenue: GoPro Quik ≈ $35.72M/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GoPro Quik or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 124.3M for GoPro Quik - a 12.8× gap. GoPro Quik's App Store downloads are estimated from 829K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are GoPro Quik and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do GoPro Quik and Instagram offer? v
GoPro Quik: IAP range 5 tiers detected. Instagram: IAP range 2 tiers detected. GoPro Quik runs a "Subscription (~$8.33/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, GoPro Quik or Instagram? v
GoPro Quik edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: GoPro Quik 829K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GoPro Quik vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.98M for GoPro Quik and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GoPro Quik or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.