GoTo vs Microsoft Authenticator
GoTo
GoTo Group, Inc.
Google Play
$0/mo
~$0/yr · 8.5M installs
VS
Microsoft Authenticator
Microsoft Corporation
Google Play
$0/mo
~$0/yr · 218.3M installs
Revenue winnerTied
Installs winner
Microsoft Authenticator wins
+2461% vs other
MAU winner
Microsoft Authenticator wins
+594% vs other
Rating winner
GoTo wins
+2% vs other
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
GoTo
vs
Microsoft Authenticator
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
8.5M
▶
218.3M
Monthly active users (est.)?
503K
▶
3.5M
App Store rating
4.76★
◀
4.66★
Total ratings
151K
▶
2.6M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Business
- Price
- Free
- Released
- Sep 17, 2019
- Last updated
- May 1, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 2026.5.0
- Languages
- -
- Category
- Business
- Price
- Free
- Released
- Jan 13, 2015
- Last updated
- May 5, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.2605.2973
- Languages
- -
GoTo trajectory
Microsoft Authenticator trajectory
FAQ
Which makes more money, GoTo or Microsoft Authenticator? v
Microsoft Authenticator earns about $0 per month, while GoTo earns about $0. That is a ∞× revenue gap. Annual revenue: GoTo ≈ $0/year, Microsoft Authenticator ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GoTo or Microsoft Authenticator? v
Microsoft Authenticator leads with about 218.3M estimated downloads vs 8.5M for GoTo - a 25.6× gap. GoTo reports 5,000,000+ installs on Google Play. Microsoft Authenticator reports 100,000,000+ installs on Google Play.
Are GoTo and Microsoft Authenticator in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do GoTo and Microsoft Authenticator have in-app purchases? v
GoTo does not appear to offer in-app purchases on its public listing. Microsoft Authenticator does not appear to offer in-app purchases. Monetization model: GoTo runs "No App Store revenue (monetizes off-store)", Microsoft Authenticator runs "No App Store revenue (monetizes off-store)".
Which has better ratings, GoTo or Microsoft Authenticator? v
GoTo edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: GoTo 3K ratings, Microsoft Authenticator 111K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GoTo vs Microsoft Authenticator revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for GoTo and $0 for Microsoft Authenticator are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GoTo or Microsoft Authenticator to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.