GrayZone - Light Meter vs Instagram
GrayZone - Light Meter
Massimiliano Schenetti
App Store
$16/mo
~$191/yr · 200 installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+76227913% vs other
Installs winner
Instagram wins
+797863560% vs other
MAU winner
Instagram wins
+42552629% vs other
Rating winner
Instagram wins
+469% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 762280× more per month than GrayZone - Light Meter - $12.20M vs $16.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; GrayZone - Light Meter relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs GrayZone - Light Meter's ~200 - 7978636.6× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
GrayZone - Light Meter
vs
Instagram
Monthly revenue (est.)?
$16
▶
$12.20M
Annual revenue (est.)
$191
▶
$146.36M
Lifetime installs (est.)
200
▶
1.6B
Monthly active users (est.)?
60
▶
25.5M
App Store rating
-
▶
4.69★
Total ratings
0
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$14.99
IAP tiers detected
0 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- USD2.99
- Released
- Jan 6, 2026
- Last updated
- Apr 27, 2026
- File size
- 3.0 MB
- Content rating
- 4+
- Version
- 3.1
- Languages
- English
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
GrayZone - Light Meter trajectory
Instagram trajectory
FAQ
Which makes more money, GrayZone - Light Meter or Instagram? v
Instagram earns about $12.20M per month, while GrayZone - Light Meter earns about $16. That is a 762280.1× revenue gap (~$12.20M more per month for Instagram). Annual revenue: GrayZone - Light Meter ≈ $191/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GrayZone - Light Meter or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 200 for GrayZone - Light Meter - a 7978636.6× gap. GrayZone - Light Meter's App Store downloads are estimated from 0 ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are GrayZone - Light Meter and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do GrayZone - Light Meter and Instagram offer? v
GrayZone - Light Meter: no IAP detected on the public listing. Instagram: IAP range 2 tiers detected. GrayZone - Light Meter runs a "Paid app ($2.99)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, GrayZone - Light Meter or Instagram? v
Instagram edges ahead with a higher overall score (gap of 4.7 stars). Rating volume: GrayZone - Light Meter 0 ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GrayZone - Light Meter vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $16 for GrayZone - Light Meter and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GrayZone - Light Meter or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.