BestReels vs Hallmark+
BestReels
bestnovel
App Store
$51.8K/mo
~$622.1K/yr · 156K installs
VS
Hallmark+
Hallmark Labs, LLC
App Store
$78.8K/mo
~$945.8K/yr · 1.3M installs
Revenue winner
Hallmark+ wins
+52% vs other
Installs winner
Hallmark+ wins
+736% vs other
MAU winner
Hallmark+ wins
+888% vs other
Rating winner
Hallmark+ wins
+2% vs other
Why Hallmark+ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 2× more per month than BestReels - $78.8K vs $51.8K.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $43.41/mo - converts a higher % of free users.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs BestReels's ~156K - 8.4× the funnel top.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BestReels
vs
Hallmark+
Monthly revenue (est.)?
$51.8K
▶
$78.8K
Annual revenue (est.)
$622.1K
▶
$945.8K
Lifetime installs (est.)
156K
▶
1.3M
Monthly active users (est.)?
37K
▶
366K
App Store rating
4.16★
▶
4.25★
Total ratings
2K
▶
12K
US grossing rank
-
=
-
Cheapest monthly sub
$43.41
◀
$7.99
IAP tiers detected
10 tiers
◀
7 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Nov 15, 2024
- Last updated
- Jul 2, 2025
- File size
- 78.2 MB
- Content rating
- 17+
- Version
- 1.3.0
- Languages
- Chinese
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Jul 1, 2026
- File size
- 70.4 MB
- Content rating
- 12+
- Version
- 8.161.2
- Languages
- English
BestReels trajectory
Hallmark+ trajectory
FAQ
Which makes more money, BestReels or Hallmark+? v
Hallmark+ earns about $78.8K per month, while BestReels earns about $51.8K. That is a 1.5× revenue gap (~$27.0K more per month for Hallmark+). Annual revenue: BestReels ≈ $622.1K/year, Hallmark+ ≈ $945.8K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BestReels or Hallmark+? v
Hallmark+ leads with about 1.3M estimated downloads vs 156K for BestReels - a 8.4× gap. BestReels's App Store downloads are estimated from 2K ratings × the standard 1:75 ratio. Hallmark+'s App Store downloads are estimated from 12K ratings.
Are BestReels and Hallmark+ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BestReels and Hallmark+ offer? v
BestReels: IAP range 10 tiers detected. Hallmark+: IAP range 7 tiers detected. BestReels runs a "Subscription (~$43.41/mo)" monetization model; Hallmark+ runs "Subscription (~$6.67/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BestReels or Hallmark+? v
Hallmark+ edges ahead with ★ 4.2 vs ★ 4.2 (gap of 0.1 stars). Rating volume: BestReels 2K ratings, Hallmark+ 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BestReels vs Hallmark+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $51.8K for BestReels and $78.8K for Hallmark+ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BestReels or Hallmark+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.