Dropout vs Hallmark+
Dropout
Connected Ventures, LLC.
App Store
$440.2K/mo
~$5.28M/yr · 7.9M installs
VS
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
Revenue winner
Dropout wins
+461% vs other
Installs winner
Dropout wins
+510% vs other
MAU winner
Dropout wins
+542% vs other
Rating winner
Dropout wins
+17% vs other
Why Dropout is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Dropout earns roughly 6× more per month than Hallmark+ - $440.2K vs $78.4K.
- Aggressive pricing. Dropout undercuts at $6.99/mo vs $7.99/mo - converts a higher % of free users.
- Bigger install base. Dropout has ~7.9M lifetime installs vs Hallmark+'s ~1.3M - 6.1× the funnel top.
- Better app store reviews. Dropout sits at 4.97★ vs 4.26★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Dropout report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Dropout
vs
Hallmark+
Monthly revenue (est.)?
$440.2K
◀
$78.4K
Annual revenue (est.)
$5.28M
◀
$941.3K
Lifetime installs (est.)
7.9M
◀
1.3M
Monthly active users (est.)?
2.3M
◀
364K
App Store rating
4.97★
◀
4.26★
Total ratings
72K
◀
12K
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$7.99
IAP tiers detected
2 tiers
▶
7 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Dec 7, 2018
- Last updated
- Mar 31, 2026
- File size
- 49.4 MB
- Content rating
- 17+
- Version
- 10.200.1
- Languages
- English, French, German, Portuguese, Spanish
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
Dropout trajectory
Hallmark+ trajectory
FAQ
Which makes more money, Dropout or Hallmark+? v
Dropout earns about $440.2K per month, while Hallmark+ earns about $78.4K. That is a 5.6× revenue gap (~$361.7K more per month for Dropout). Annual revenue: Dropout ≈ $5.28M/year, Hallmark+ ≈ $941.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Dropout or Hallmark+? v
Dropout leads with about 7.9M estimated downloads vs 1.3M for Hallmark+ - a 6.1× gap. Dropout's App Store downloads are estimated from 72K ratings × the standard 1:75 ratio. Hallmark+'s App Store downloads are estimated from 12K ratings.
Are Dropout and Hallmark+ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Dropout and Hallmark+ offer? v
Dropout: IAP range 2 tiers detected. Hallmark+: IAP range 7 tiers detected. Dropout runs a "Subscription (~$5.83/mo)" monetization model; Hallmark+ runs "Subscription (~$6.67/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Dropout or Hallmark+? v
Dropout edges ahead with ★ 5.0 vs ★ 4.3 (gap of 0.7 stars). Rating volume: Dropout 72K ratings, Hallmark+ 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Dropout vs Hallmark+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $440.2K for Dropout and $78.4K for Hallmark+ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Dropout or Hallmark+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.