Folium vs Hallmark+
Folium
Jarrod Norwell
App Store
$3.3K/mo
~$39.8K/yr · 42K installs
VS
Hallmark+
Hallmark Labs, LLC
App Store
$78.8K/mo
~$945.6K/yr · 1.3M installs
Revenue winner
Hallmark+ wins
+2279% vs other
Installs winner
Hallmark+ wins
+3044% vs other
MAU winner
Hallmark+ wins
+3537% vs other
Rating winner
Hallmark+ wins
+77% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 24× more per month than Folium - $78.8K vs $3.3K.
- Subscription model. Hallmark+ runs a $7.99/mo subscription that compounds; Folium relies on one-shot IAP or ads.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs Folium's ~42K - 31.4× the funnel top.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Folium
vs
Hallmark+
Monthly revenue (est.)?
$3.3K
▶
$78.8K
Annual revenue (est.)
$39.8K
▶
$945.6K
Lifetime installs (est.)
42K
▶
1.3M
Monthly active users (est.)?
10K
▶
366K
App Store rating
2.40★
▶
4.25★
Total ratings
831
▶
12K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$7.99
IAP tiers detected
0 tiers
▶
7 tiers
- Category
- Entertainment
- Price
- USD2.99
- Released
- May 31, 2024
- Last updated
- Mar 18, 2026
- File size
- 66.7 MB
- Content rating
- 4+
- Version
- 1.38
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Jun 10, 2026
- File size
- 70.4 MB
- Content rating
- 12+
- Version
- 8.161.1
- Languages
- English
Folium trajectory
Hallmark+ trajectory
FAQ
Which makes more money, Folium or Hallmark+? v
Hallmark+ earns about $78.8K per month, while Folium earns about $3.3K. That is a 23.8× revenue gap (~$75.5K more per month for Hallmark+). Annual revenue: Folium ≈ $39.8K/year, Hallmark+ ≈ $945.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Folium or Hallmark+? v
Hallmark+ leads with about 1.3M estimated downloads vs 42K for Folium - a 31.4× gap. Folium's App Store downloads are estimated from 831 ratings × the standard 1:75 ratio. Hallmark+'s App Store downloads are estimated from 12K ratings.
Are Folium and Hallmark+ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Folium and Hallmark+ offer? v
Folium: no IAP detected on the public listing. Hallmark+: IAP range 7 tiers detected. Folium runs a "Paid app ($2.99)" monetization model; Hallmark+ runs "Subscription (~$6.67/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Folium or Hallmark+? v
Hallmark+ edges ahead with ★ 4.2 vs ★ 2.4 (gap of 1.8 stars). Rating volume: Folium 831 ratings, Hallmark+ 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Folium vs Hallmark+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.3K for Folium and $78.8K for Hallmark+ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Folium or Hallmark+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.