Happiest Baby, makers of SNOO vs Natural Cycles Fertility App
Happiest Baby, makers of SNOO
The Happiest Baby, Inc.
App Store
$27.3K/mo
~$327.4K/yr · 413K installs
VS
Natural Cycles Fertility App
NaturalCycles Nordic AB
App Store
$339.2K/mo
~$4.07M/yr · 3.2M installs
Revenue winner
Natural Cycles Fertility App wins
+1143% vs other
Installs winner
Natural Cycles Fertility App wins
+683% vs other
MAU winner
Natural Cycles Fertility App wins
+731% vs other
Rating winner
Natural Cycles Fertility App wins
+19% vs other
Why Natural Cycles Fertility App is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Natural Cycles Fertility App earns roughly 12× more per month than Happiest Baby, makers of SNOO - $339.2K vs $27.3K.
- Premium pricing. Natural Cycles Fertility App charges $21.99/mo vs Happiest Baby, makers of SNOO's $19.99/mo - higher ARPU per converted user.
- Bigger install base. Natural Cycles Fertility App has ~3.2M lifetime installs vs Happiest Baby, makers of SNOO's ~413K - 7.8× the funnel top.
- More monetization surfaces. Natural Cycles Fertility App runs 4 IAP tiers vs 3 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Natural Cycles Fertility App report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Happiest Baby, makers of SNOO
vs
Natural Cycles Fertility App
Monthly revenue (est.)?
$27.3K
▶
$339.2K
Annual revenue (est.)
$327.4K
▶
$4.07M
Lifetime installs (est.)
413K
▶
3.2M
Monthly active users (est.)?
101K
▶
841K
App Store rating
4.02★
▶
4.80★
Total ratings
5K
▶
29K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
▶
$21.99
IAP tiers detected
3 tiers
▶
4 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Nov 10, 2022
- Last updated
- Jun 30, 2026
- File size
- 83.5 MB
- Content rating
- 4+
- Version
- 3.0.1
- Languages
- Dutch, English, French, German, Italian, Spanish +1 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Dec 17, 2013
- Last updated
- Jun 29, 2026
- File size
- 136.5 MB
- Content rating
- 17+
- Version
- 5.8.0
- Languages
- English, Portuguese, Spanish, Swedish
Happiest Baby, makers of SNOO trajectory
Natural Cycles Fertility App trajectory
FAQ
Which makes more money, Happiest Baby, makers of SNOO or Natural Cycles Fertility App? v
Natural Cycles Fertility App earns about $339.2K per month, while Happiest Baby, makers of SNOO earns about $27.3K. That is a 12.4× revenue gap (~$311.9K more per month for Natural Cycles Fertility App). Annual revenue: Happiest Baby, makers of SNOO ≈ $327.4K/year, Natural Cycles Fertility App ≈ $4.07M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Happiest Baby, makers of SNOO or Natural Cycles Fertility App? v
Natural Cycles Fertility App leads with about 3.2M estimated downloads vs 413K for Happiest Baby, makers of SNOO - a 7.8× gap. Happiest Baby, makers of SNOO's App Store downloads are estimated from 5K ratings × the standard 1:75 ratio. Natural Cycles Fertility App's App Store downloads are estimated from 29K ratings.
Are Happiest Baby, makers of SNOO and Natural Cycles Fertility App in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Happiest Baby, makers of SNOO and Natural Cycles Fertility App offer? v
Happiest Baby, makers of SNOO: IAP range 3 tiers detected. Natural Cycles Fertility App: IAP range 4 tiers detected. Happiest Baby, makers of SNOO runs a "Subscription (~$8.33/mo)" monetization model; Natural Cycles Fertility App runs "Subscription (~$12.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Happiest Baby, makers of SNOO or Natural Cycles Fertility App? v
Natural Cycles Fertility App edges ahead with ★ 4.8 vs ★ 4.0 (gap of 0.8 stars). Rating volume: Happiest Baby, makers of SNOO 5K ratings, Natural Cycles Fertility App 29K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Happiest Baby, makers of SNOO vs Natural Cycles Fertility App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $27.3K for Happiest Baby, makers of SNOO and $339.2K for Natural Cycles Fertility App are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Happiest Baby, makers of SNOO or Natural Cycles Fertility App to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.