Headway - Daily Micro Learning vs Official Life in the UK Test

Headway - Daily Micro Learning

GTHW App Limited
App Store
$639.7K/mo
~$7.68M/yr · 17.3M installs
VS

Official Life in the UK Test

TSO (The Stationery Office)
App Store
$80/mo
~$958/yr · 500 installs
Revenue winner Headway - Daily Micro Learning wins +799524% vs other
Installs winner Headway - Daily Micro Learning wins +3451940% vs other
MAU winner Headway - Daily Micro Learning wins +3266346% vs other
Rating winner Headway - Daily Micro Learning wins +173% vs other

Why Headway - Daily Micro Learning is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Headway - Daily Micro Learning earns roughly 7996× more per month than Official Life in the UK Test - $639.7K vs $80.
  2. Premium pricing. Headway - Daily Micro Learning charges $12.99/mo vs Official Life in the UK Test's $9.99/mo - higher ARPU per converted user.
  3. Bigger install base. Headway - Daily Micro Learning has ~17.3M lifetime installs vs Official Life in the UK Test's ~500 - 34520.4× the funnel top.
  4. Better app store reviews. Headway - Daily Micro Learning sits at 4.65★ vs 1.70★ - store algorithms reward higher-rated apps with more impressions.

→ Find more apps with this revenue gap · Full Headway - Daily Micro Learning report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Headway - Daily Micro Learning
vs
Official Life in the UK Test
Monthly revenue (est.)?
$639.7K
◀
$80
Annual revenue (est.)
$7.68M
◀
$958
Lifetime installs (est.)
17.3M
◀
500
Monthly active users (est.)?
1.5M
◀
46.5
App Store rating
4.65★
◀
1.70★
Total ratings
115K
◀
10
US grossing rank
-
=
-
Cheapest monthly sub
$12.99
◀
$9.99
IAP tiers detected
2 tiers
◀
1 tiers

Headway - Daily Micro Learning

GTHW App Limited
App Store
Category
Education
Price
Free
Released
Mar 31, 2019
Last updated
May 6, 2026
File size
398.7 MB
Content rating
12+
Version
380.5
Languages
English, French, German, Italian, Japanese, Polish +2 more
View full Headway - Daily Micro Learning report →

Official Life in the UK Test

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Apr 12, 2013
Last updated
Feb 8, 2026
File size
149.8 MB
Content rating
4+
Version
2.9.2
Languages
English
View full Official Life in the UK Test report →

Headway - Daily Micro Learning trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Official Life in the UK Test trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Related app pages

Headway - Daily Micro Learning App Store page →Official Life in the UK Test App Store page →

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FAQ

Which makes more money, Headway - Daily Micro Learning or Official Life in the UK Test? v
Headway - Daily Micro Learning earns about $639.7K per month, while Official Life in the UK Test earns about $80. That is a 7996.2× revenue gap (~$639.6K more per month for Headway - Daily Micro Learning). Annual revenue: Headway - Daily Micro Learning ≈ $7.68M/year, Official Life in the UK Test ≈ $958/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Headway - Daily Micro Learning or Official Life in the UK Test? v
Headway - Daily Micro Learning leads with about 17.3M estimated downloads vs 500 for Official Life in the UK Test - a 34520.4× gap. Headway - Daily Micro Learning's App Store downloads are estimated from 115K ratings × the standard 1:75 ratio. Official Life in the UK Test's App Store downloads are estimated from 10 ratings.
Are Headway - Daily Micro Learning and Official Life in the UK Test in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Headway - Daily Micro Learning and Official Life in the UK Test offer? v
Headway - Daily Micro Learning: IAP range 2 tiers detected. Official Life in the UK Test: IAP range 1 tiers detected. Headway - Daily Micro Learning runs a "Subscription (~$12.99/mo)" monetization model; Official Life in the UK Test runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Headway - Daily Micro Learning or Official Life in the UK Test? v
Headway - Daily Micro Learning edges ahead with ★ 4.6 vs ★ 1.7 (gap of 2.9 stars). Rating volume: Headway - Daily Micro Learning 115K ratings, Official Life in the UK Test 10 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Headway - Daily Micro Learning vs Official Life in the UK Test revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $639.7K for Headway - Daily Micro Learning and $80 for Official Life in the UK Test are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Headway - Daily Micro Learning or Official Life in the UK Test to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.