AI Video Generator - HeyGen vs Insta360

AI Video Generator - HeyGen

HeyGen Technology Inc
App Store
$176.5K/mo
~$2.12M/yr · 1.7M installs
VS

Insta360

Insta360
App Store
$55.0K/mo
~$659.6K/yr · 730K installs
Revenue winner AI Video Generator - HeyGen wins +221% vs other
Installs winner AI Video Generator - HeyGen wins +136% vs other
MAU winner AI Video Generator - HeyGen wins +140% vs other
Rating winner AI Video Generator - HeyGen wins +7% vs other

Why AI Video Generator - HeyGen is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. AI Video Generator - HeyGen earns roughly 3× more per month than Insta360 - $176.5K vs $55.0K.
  2. Premium pricing. AI Video Generator - HeyGen charges $10.00/mo vs Insta360's $2.99/mo - higher ARPU per converted user.
  3. Bigger install base. AI Video Generator - HeyGen has ~1.7M lifetime installs vs Insta360's ~730K - 2.4× the funnel top.
  4. More monetization surfaces. AI Video Generator - HeyGen runs 10 IAP tiers vs 6 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full AI Video Generator - HeyGen report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

AI Video Generator - HeyGen
vs
Insta360
Monthly revenue (est.)?
$176.5K
$55.0K
Annual revenue (est.)
$2.12M
$659.6K
Lifetime installs (est.)
1.7M
730K
Monthly active users (est.)?
545K
227K
App Store rating
4.77★
4.47★
Total ratings
16K
9K
US grossing rank
-
=
-
Cheapest monthly sub
$10.00
$2.99
IAP tiers detected
10 tiers
6 tiers

AI Video Generator - HeyGen

HeyGen Technology Inc
App Store
Category
Photo & Video
Price
Free
Released
Oct 13, 2024
Last updated
Jun 30, 2026
File size
119.3 MB
Content rating
4+
Version
2.6.7
Languages
English, Portuguese, Spanish
View full AI Video Generator - HeyGen report →

Insta360

Insta360
App Store
Category
Photo & Video
Price
Free
Released
Jan 16, 2020
Last updated
Jun 29, 2026
File size
2.19 GB
Content rating
4+
Version
2.28.0
Languages
English, French, German, Indonesian, Italian, Japanese +8 more
View full Insta360 report →

AI Video Generator - HeyGen trajectory

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Insta360 trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, AI Video Generator - HeyGen or Insta360? v
AI Video Generator - HeyGen earns about $176.5K per month, while Insta360 earns about $55.0K. That is a 3.2× revenue gap (~$121.5K more per month for AI Video Generator - HeyGen). Annual revenue: AI Video Generator - HeyGen ≈ $2.12M/year, Insta360 ≈ $659.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, AI Video Generator - HeyGen or Insta360? v
AI Video Generator - HeyGen leads with about 1.7M estimated downloads vs 730K for Insta360 - a 2.4× gap. AI Video Generator - HeyGen's App Store downloads are estimated from 16K ratings × the standard 1:75 ratio. Insta360's App Store downloads are estimated from 9K ratings.
Are AI Video Generator - HeyGen and Insta360 in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do AI Video Generator - HeyGen and Insta360 offer? v
AI Video Generator - HeyGen: IAP range 10 tiers detected. Insta360: IAP range 6 tiers detected. AI Video Generator - HeyGen runs a "Subscription (~$10.00/mo)" monetization model; Insta360 runs "Subscription (~$7.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, AI Video Generator - HeyGen or Insta360? v
AI Video Generator - HeyGen edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.3 stars). Rating volume: AI Video Generator - HeyGen 16K ratings, Insta360 9K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these AI Video Generator - HeyGen vs Insta360 revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $176.5K for AI Video Generator - HeyGen and $55.0K for Insta360 are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare AI Video Generator - HeyGen or Insta360 to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.