AI Video Generator - HeyGen vs Instagram
AI Video Generator - HeyGen
HeyGen Technology Inc
App Store
$174.2K/mo
~$2.09M/yr · 1.7M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
Revenue winner
Instagram wins
+6952% vs other
Installs winner
Instagram wins
+94515% vs other
MAU winner
Instagram wins
+4675% vs other
Rating winner
AI Video Generator - HeyGen wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 71× more per month than AI Video Generator - HeyGen - $12.28M vs $174.2K.
- Premium pricing. Instagram charges $14.99/mo vs AI Video Generator - HeyGen's $10.00/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs AI Video Generator - HeyGen's ~1.7M - 946.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
AI Video Generator - HeyGen
vs
Instagram
Monthly revenue (est.)?
$174.2K
▶
$12.28M
Annual revenue (est.)
$2.09M
▶
$147.38M
Lifetime installs (est.)
1.7M
▶
1.6B
Monthly active users (est.)?
538K
▶
25.7M
App Store rating
4.77★
◀
4.69★
Total ratings
15K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$10.00
▶
$14.99
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 13, 2024
- Last updated
- Jun 30, 2026
- File size
- 119.3 MB
- Content rating
- 4+
- Version
- 2.6.7
- Languages
- English, Portuguese, Spanish
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
AI Video Generator - HeyGen trajectory
Instagram trajectory
FAQ
Which makes more money, AI Video Generator - HeyGen or Instagram? v
Instagram earns about $12.28M per month, while AI Video Generator - HeyGen earns about $174.2K. That is a 70.5× revenue gap (~$12.11M more per month for Instagram). Annual revenue: AI Video Generator - HeyGen ≈ $2.09M/year, Instagram ≈ $147.38M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, AI Video Generator - HeyGen or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1.7M for AI Video Generator - HeyGen - a 946.1× gap. AI Video Generator - HeyGen's App Store downloads are estimated from 15K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are AI Video Generator - HeyGen and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do AI Video Generator - HeyGen and Instagram offer? v
AI Video Generator - HeyGen: IAP range 10 tiers detected. Instagram: IAP range 2 tiers detected. AI Video Generator - HeyGen runs a "Subscription (~$10.00/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, AI Video Generator - HeyGen or Instagram? v
AI Video Generator - HeyGen edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: AI Video Generator - HeyGen 15K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these AI Video Generator - HeyGen vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $174.2K for AI Video Generator - HeyGen and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare AI Video Generator - HeyGen or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.