HeyGen: AI Video Generator vs Instagram
HeyGen: AI Video Generator
HeyGen Technology Inc
App Store
$121.0K/mo
~$1.45M/yr · 1.4M installs
VS
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
Revenue winner
Instagram wins
+9977% vs other
Installs winner
Instagram wins
+112545% vs other
MAU winner
Instagram wins
+5586% vs other
Rating winner
HeyGen: AI Video Generator wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 101× more per month than HeyGen: AI Video Generator - $12.19M vs $121.0K.
- Premium pricing. Instagram charges $14.99/mo vs HeyGen: AI Video Generator's $10.00/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs HeyGen: AI Video Generator's ~1.4M - 1126.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
HeyGen: AI Video Generator
vs
Instagram
Monthly revenue (est.)?
$121.0K
▶
$12.19M
Annual revenue (est.)
$1.45M
▶
$146.28M
Lifetime installs (est.)
1.4M
▶
1.6B
Monthly active users (est.)?
449K
▶
25.5M
App Store rating
4.77★
◀
4.69★
Total ratings
13K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$10.00
▶
$14.99
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 13, 2024
- Last updated
- May 6, 2026
- File size
- 117.0 MB
- Content rating
- 4+
- Version
- 2.5.7
- Languages
- English, Portuguese, Spanish
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
HeyGen: AI Video Generator trajectory
Instagram trajectory
FAQ
Which makes more money, HeyGen: AI Video Generator or Instagram? v
Instagram earns about $12.19M per month, while HeyGen: AI Video Generator earns about $121.0K. That is a 100.8× revenue gap (~$12.07M more per month for Instagram). Annual revenue: HeyGen: AI Video Generator ≈ $1.45M/year, Instagram ≈ $146.28M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, HeyGen: AI Video Generator or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1.4M for HeyGen: AI Video Generator - a 1126.5× gap. HeyGen: AI Video Generator's App Store downloads are estimated from 13K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are HeyGen: AI Video Generator and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do HeyGen: AI Video Generator and Instagram offer? v
HeyGen: AI Video Generator: IAP range 10 tiers detected. Instagram: IAP range 2 tiers detected. HeyGen: AI Video Generator runs a "Subscription (~$8.33/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, HeyGen: AI Video Generator or Instagram? v
HeyGen: AI Video Generator edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: HeyGen: AI Video Generator 13K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these HeyGen: AI Video Generator vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $121.0K for HeyGen: AI Video Generator and $12.19M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare HeyGen: AI Video Generator or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.