IKEA vs M&S - Fashion, Food & Homeware

IKEA

Inter IKEA Systems B.V.
App Store
$0/mo
~$0/yr · 21.4M installs
VS

M&S - Fashion, Food & Homeware

Marks and Spencer
Google Play
$0/mo
~$0/yr · 7.2M installs
Revenue winnerTied
Installs winner IKEA wins +195% vs other
MAU winner IKEA wins +353% vs other
Rating winner IKEA wins +5% vs other

Why IKEA is winning

Top 1 reasons - backed by the public App Store / Play Store numbers.

  1. Bigger install base. IKEA has ~21.4M lifetime installs vs M&S - Fashion, Food & Homeware's ~7.2M - 3.0× the funnel top.

Find more apps with this revenue gap · Full IKEA report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

IKEA
vs
M&S - Fashion, Food & Homeware
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
21.4M
7.2M
Monthly active users (est.)?
2.9M
651K
App Store rating
4.79★
4.56★
Total ratings
142K
268K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers

IKEA

Inter IKEA Systems B.V.
App Store
Category
Shopping
Price
Free
Released
Oct 24, 2020
Last updated
Jun 24, 2026
File size
218.3 MB
Content rating
4+
Version
5.4.0
Languages
EU, Catalan, Croatian, Czech, Danish, Dutch +18 more
View full IKEA report →

M&S - Fashion, Food & Homeware

Marks and Spencer
Google Play
Category
Shopping
Price
Free
Released
Oct 3, 2014
Last updated
Jun 29, 2026
File size
-
Content rating
Everyone
Version
8.25.0
Languages
-
View full M&S - Fashion, Food & Homeware report →

IKEA trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

M&S - Fashion, Food & Homeware trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, IKEA or M&S - Fashion, Food & Homeware? v
M&S - Fashion, Food & Homeware earns about $0 per month, while IKEA earns about $0. That is a ∞× revenue gap. Annual revenue: IKEA ≈ $0/year, M&S - Fashion, Food & Homeware ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, IKEA or M&S - Fashion, Food & Homeware? v
IKEA leads with about 21.4M estimated downloads vs 7.2M for M&S - Fashion, Food & Homeware - a 3.0× gap. IKEA's App Store downloads are estimated from 142K ratings × the standard 1:75 ratio. M&S - Fashion, Food & Homeware reports 5,000,000+ installs on Google Play.
Are IKEA and M&S - Fashion, Food & Homeware in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do IKEA and M&S - Fashion, Food & Homeware have in-app purchases? v
IKEA does not appear to offer in-app purchases on its public listing. M&S - Fashion, Food & Homeware does not appear to offer in-app purchases. Monetization model: IKEA runs "No App Store revenue (monetizes off-store)", M&S - Fashion, Food & Homeware runs "No App Store revenue (monetizes off-store)".
Which has better ratings, IKEA or M&S - Fashion, Food & Homeware? v
IKEA edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.2 stars). Rating volume: IKEA 142K ratings, M&S - Fashion, Food & Homeware 19 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these IKEA vs M&S - Fashion, Food & Homeware revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for IKEA and $0 for M&S - Fashion, Food & Homeware are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare IKEA or M&S - Fashion, Food & Homeware to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.