IKEA vs Moonpig: Birthday Cards
IKEA
Inter IKEA Systems B.V.
App Store
$0/mo
~$0/yr · 21.4M installs
VS
Moonpig: Birthday Cards
Moonpig.com
App Store
$0/mo
~$0/yr · 572K installs
Revenue winnerTied
Installs winner
IKEA wins
+3631% vs other
MAU winner
IKEA wins
+2698% vs other
Rating winner
Moonpig: Birthday Cards wins
+1% vs other
Why IKEA is winning
Top 1 reasons - backed by the public App Store / Play Store numbers.
- Bigger install base. IKEA has ~21.4M lifetime installs vs Moonpig: Birthday Cards's ~572K - 37.3× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
IKEA
vs
Moonpig: Birthday Cards
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
21.4M
◀
572K
Monthly active users (est.)?
2.9M
◀
105K
App Store rating
4.79★
▶
4.83★
Total ratings
142K
◀
7K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Shopping
- Price
- Free
- Released
- Oct 24, 2020
- Last updated
- Jun 24, 2026
- File size
- 218.3 MB
- Content rating
- 4+
- Version
- 5.4.0
- Languages
- EU, Catalan, Croatian, Czech, Danish, Dutch +18 more
- Category
- Shopping
- Price
- Free
- Released
- Apr 28, 2017
- Last updated
- Jun 29, 2026
- File size
- 174.3 MB
- Content rating
- 12+
- Version
- 9.52.0
- Languages
- Dutch, English
IKEA trajectory
Moonpig: Birthday Cards trajectory
FAQ
Which makes more money, IKEA or Moonpig: Birthday Cards? v
Moonpig: Birthday Cards earns about $0 per month, while IKEA earns about $0. That is a ∞× revenue gap. Annual revenue: IKEA ≈ $0/year, Moonpig: Birthday Cards ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, IKEA or Moonpig: Birthday Cards? v
IKEA leads with about 21.4M estimated downloads vs 572K for Moonpig: Birthday Cards - a 37.3× gap. IKEA's App Store downloads are estimated from 142K ratings × the standard 1:75 ratio. Moonpig: Birthday Cards's App Store downloads are estimated from 7K ratings.
Are IKEA and Moonpig: Birthday Cards in the same App Store category and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do IKEA and Moonpig: Birthday Cards have in-app purchases? v
IKEA does not appear to offer in-app purchases on its public listing. Moonpig: Birthday Cards does not appear to offer in-app purchases. Monetization model: IKEA runs "No App Store revenue (monetizes off-store)", Moonpig: Birthday Cards runs "No App Store revenue (monetizes off-store)".
Which has better ratings, IKEA or Moonpig: Birthday Cards? v
Moonpig: Birthday Cards edges ahead with ★ 4.8 vs ★ 4.8 (gap of 0.0 stars). Rating volume: IKEA 142K ratings, Moonpig: Birthday Cards 7K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these IKEA vs Moonpig: Birthday Cards revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for IKEA and $0 for Moonpig: Birthday Cards are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare IKEA or Moonpig: Birthday Cards to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.