IKEA vs Sephora - Make-up, Beauty

IKEA

Inter IKEA Systems B.V.
App Store
$0/mo
~$0/yr · 20.8M installs
VS

Sephora - Make-up, Beauty

SEPHORA
Google Play
$0/mo
~$0/yr · 7.7M installs
Revenue winnerTied
Installs winner IKEA wins +170% vs other
MAU winner IKEA wins +469% vs other
Rating winner IKEA wins +478% vs other

Why IKEA is winning

Top 2 reasons - backed by the public App Store / Play Store numbers.

  1. Bigger install base. IKEA has ~20.8M lifetime installs vs Sephora - Make-up, Beauty's ~7.7M - 2.7× the funnel top.
  2. Better app store reviews. IKEA sits at 4.78★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full IKEA report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

IKEA
vs
Sephora - Make-up, Beauty
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
20.8M
7.7M
Monthly active users (est.)?
3.8M
671K
App Store rating
4.78★
-
Total ratings
139K
0
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers

IKEA

Inter IKEA Systems B.V.
App Store
Category
Shopping
Price
Free
Released
Oct 24, 2020
Last updated
Apr 30, 2026
File size
205.7 MB
Content rating
4+
Version
5.0.1
Languages
EU, Catalan, Croatian, Czech, Danish, Dutch +18 more
View full IKEA report →

Sephora - Make-up, Beauty

SEPHORA
Google Play
Category
Shopping
Price
Free
Released
-
Last updated
May 7, 2026
File size
-
Content rating
Everyone
Version
3.14.42
Languages
-
View full Sephora - Make-up, Beauty report →

IKEA trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Sephora - Make-up, Beauty trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, IKEA or Sephora - Make-up, Beauty? v
Sephora - Make-up, Beauty earns about $0 per month, while IKEA earns about $0. That is a ∞× revenue gap. Annual revenue: IKEA ≈ $0/year, Sephora - Make-up, Beauty ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, IKEA or Sephora - Make-up, Beauty? v
IKEA leads with about 20.8M estimated downloads vs 7.7M for Sephora - Make-up, Beauty - a 2.7× gap. IKEA's App Store downloads are estimated from 139K ratings × the standard 1:75 ratio. Sephora - Make-up, Beauty reports 5,000,000+ installs on Google Play.
Are IKEA and Sephora - Make-up, Beauty in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do IKEA and Sephora - Make-up, Beauty have in-app purchases? v
IKEA does not appear to offer in-app purchases on its public listing. Sephora - Make-up, Beauty does not appear to offer in-app purchases. Monetization model: IKEA runs "No App Store revenue (monetizes off-store)", Sephora - Make-up, Beauty runs "No App Store revenue (monetizes off-store)".
Which has better ratings, IKEA or Sephora - Make-up, Beauty? v
IKEA edges ahead with a higher overall score (gap of 4.8 stars). Rating volume: IKEA 139K ratings, Sephora - Make-up, Beauty 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these IKEA vs Sephora - Make-up, Beauty revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for IKEA and $0 for Sephora - Make-up, Beauty are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare IKEA or Sephora - Make-up, Beauty to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.