iMemories vs Instagram
iMemories
iMemories
App Store
$47.7K/mo
~$572.2K/yr · 577K installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.28M/yr · 1.6B installs
Revenue winner
Instagram wins
+25641% vs other
Installs winner
Instagram wins
+278216% vs other
MAU winner
Instagram wins
+13816% vs other
Rating winner
iMemories wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 257× more per month than iMemories - $12.27M vs $47.7K.
- Premium pricing. Instagram charges $14.99/mo vs iMemories's $7.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs iMemories's ~577K - 2783.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
iMemories
vs
Instagram
Monthly revenue (est.)?
$47.7K
▶
$12.27M
Annual revenue (est.)
$572.2K
▶
$147.28M
Lifetime installs (est.)
577K
▶
1.6B
Monthly active users (est.)?
185K
▶
25.7M
App Store rating
4.89★
◀
4.69★
Total ratings
7K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$14.99
IAP tiers detected
1 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- May 2, 2013
- Last updated
- Mar 5, 2026
- File size
- 7.3 MB
- Content rating
- 4+
- Version
- 4.0.7
- Languages
- English
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
iMemories trajectory
Instagram trajectory
FAQ
Which makes more money, iMemories or Instagram? v
Instagram earns about $12.27M per month, while iMemories earns about $47.7K. That is a 257.4× revenue gap (~$12.23M more per month for Instagram). Annual revenue: iMemories ≈ $572.2K/year, Instagram ≈ $147.28M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, iMemories or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 577K for iMemories - a 2783.2× gap. iMemories's App Store downloads are estimated from 7K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are iMemories and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do iMemories and Instagram offer? v
iMemories: IAP range 1 tiers detected. Instagram: IAP range 2 tiers detected. iMemories runs a "Subscription (~$7.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, iMemories or Instagram? v
iMemories edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: iMemories 7K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these iMemories vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $47.7K for iMemories and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare iMemories or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.