Imprint: Visual Micro Learning vs Official DVSA Theory Test Kit

Imprint: Visual Micro Learning

Polywise, Inc.
App Store
$121.5K/mo
~$1.46M/yr · 5.1M installs
VS

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
$439/mo
~$5.3K/yr · 3K installs
Revenue winner Imprint: Visual Micro Learning wins +27569% vs other
Installs winner Imprint: Visual Micro Learning wins +184256% vs other
MAU winner Imprint: Visual Micro Learning wins +190668% vs other
Rating winner Imprint: Visual Micro Learning wins +9% vs other

Why Imprint: Visual Micro Learning is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Imprint: Visual Micro Learning earns roughly 277× more per month than Official DVSA Theory Test Kit - $121.5K vs $439.
  2. Aggressive pricing. Imprint: Visual Micro Learning undercuts at $15.99/mo vs $21.68/mo - converts a higher % of free users.
  3. Bigger install base. Imprint: Visual Micro Learning has ~5.1M lifetime installs vs Official DVSA Theory Test Kit's ~3K - 1843.6× the funnel top.
  4. More monetization surfaces. Imprint: Visual Micro Learning runs 5 IAP tiers vs 2 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full Imprint: Visual Micro Learning report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Imprint: Visual Micro Learning
vs
Official DVSA Theory Test Kit
Monthly revenue (est.)?
$121.5K
◀
$439
Annual revenue (est.)
$1.46M
◀
$5.3K
Lifetime installs (est.)
5.1M
◀
3K
Monthly active users (est.)?
603K
◀
316.25
App Store rating
4.76★
◀
4.38★
Total ratings
46K
◀
55
US grossing rank
-
=
-
Cheapest monthly sub
$15.99
▶
$21.68
IAP tiers detected
5 tiers
◀
2 tiers

Imprint: Visual Micro Learning

Polywise, Inc.
App Store
Category
Education
Price
Free
Released
Oct 26, 2019
Last updated
May 7, 2026
File size
172.5 MB
Content rating
12+
Version
5.2.0
Languages
English
View full Imprint: Visual Micro Learning report →

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Sep 20, 2011
Last updated
Apr 23, 2026
File size
1.16 GB
Content rating
4+
Version
6.13.1
Languages
English
View full Official DVSA Theory Test Kit report →

Imprint: Visual Micro Learning trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Official DVSA Theory Test Kit trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Related app pages

Imprint: Visual Micro Learning App Store page →Official DVSA Theory Test Kit App Store page →

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FAQ

Which makes more money, Imprint: Visual Micro Learning or Official DVSA Theory Test Kit? v
Imprint: Visual Micro Learning earns about $121.5K per month, while Official DVSA Theory Test Kit earns about $439. That is a 276.7× revenue gap (~$121.0K more per month for Imprint: Visual Micro Learning). Annual revenue: Imprint: Visual Micro Learning ≈ $1.46M/year, Official DVSA Theory Test Kit ≈ $5.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Imprint: Visual Micro Learning or Official DVSA Theory Test Kit? v
Imprint: Visual Micro Learning leads with about 5.1M estimated downloads vs 3K for Official DVSA Theory Test Kit - a 1843.6× gap. Imprint: Visual Micro Learning's App Store downloads are estimated from 46K ratings × the standard 1:75 ratio. Official DVSA Theory Test Kit's App Store downloads are estimated from 55 ratings.
Are Imprint: Visual Micro Learning and Official DVSA Theory Test Kit in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Imprint: Visual Micro Learning and Official DVSA Theory Test Kit offer? v
Imprint: Visual Micro Learning: IAP range 5 tiers detected. Official DVSA Theory Test Kit: IAP range 2 tiers detected. Imprint: Visual Micro Learning runs a "Subscription (~$6.25/mo)" monetization model; Official DVSA Theory Test Kit runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Imprint: Visual Micro Learning or Official DVSA Theory Test Kit? v
Imprint: Visual Micro Learning edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.4 stars). Rating volume: Imprint: Visual Micro Learning 46K ratings, Official DVSA Theory Test Kit 55 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Imprint: Visual Micro Learning vs Official DVSA Theory Test Kit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $121.5K for Imprint: Visual Micro Learning and $439 for Official DVSA Theory Test Kit are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Imprint: Visual Micro Learning or Official DVSA Theory Test Kit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.