Impulse - Brain Training vs The Official DVSA Highway Code

Impulse - Brain Training

GMRD Apps Limited
App Store
$331.6K/mo
~$3.98M/yr · 125.8M installs
VS

The Official DVSA Highway Code

TSO (The Stationery Office)
App Store
$43/mo
~$511/yr · 400 installs
Revenue winner Impulse - Brain Training wins +771049% vs other
Installs winner Impulse - Brain Training wins +31444700% vs other
MAU winner Impulse - Brain Training wins +8575755% vs other
Rating winner The Official DVSA Highway Code wins +5% vs other

Why Impulse - Brain Training is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Impulse - Brain Training earns roughly 7711× more per month than The Official DVSA Highway Code - $331.6K vs $43.
  2. Subscription model. Impulse - Brain Training runs a $2.46/mo subscription that compounds; The Official DVSA Highway Code relies on one-shot IAP or ads.
  3. Bigger install base. Impulse - Brain Training has ~125.8M lifetime installs vs The Official DVSA Highway Code's ~400 - 314448.0× the funnel top.
  4. More monetization surfaces. Impulse - Brain Training runs 8 IAP tiers vs 0 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full Impulse - Brain Training report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Impulse - Brain Training
vs
The Official DVSA Highway Code
Monthly revenue (est.)?
$331.6K
◀
$43
Annual revenue (est.)
$3.98M
◀
$511
Lifetime installs (est.)
125.8M
◀
400
Monthly active users (est.)?
4.2M
◀
48.4
App Store rating
4.75★
▶
5.00★
Total ratings
839K
◀
3
US grossing rank
-
=
-
Cheapest monthly sub
$2.46
◀
No sub
IAP tiers detected
8 tiers
◀
0 tiers

Impulse - Brain Training

GMRD Apps Limited
App Store
Category
Education
Price
Free
Released
Feb 20, 2019
Last updated
Jun 30, 2026
File size
262.7 MB
Content rating
4+
Version
1.50.2
Languages
Arabic, Czech, Dutch, English, French, German +17 more
View full Impulse - Brain Training report →

The Official DVSA Highway Code

TSO (The Stationery Office)
App Store
Category
Education
Price
USD3.99
Released
May 14, 2012
Last updated
Jun 18, 2026
File size
200.3 MB
Content rating
4+
Version
4.6.1
Languages
English
View full The Official DVSA Highway Code report →

Impulse - Brain Training trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

The Official DVSA Highway Code trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Impulse - Brain Training App Store page →The Official DVSA Highway Code App Store page →

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FAQ

Which makes more money, Impulse - Brain Training or The Official DVSA Highway Code? v
Impulse - Brain Training earns about $331.6K per month, while The Official DVSA Highway Code earns about $43. That is a 7711.5× revenue gap (~$331.6K more per month for Impulse - Brain Training). Annual revenue: Impulse - Brain Training ≈ $3.98M/year, The Official DVSA Highway Code ≈ $511/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Impulse - Brain Training or The Official DVSA Highway Code? v
Impulse - Brain Training leads with about 125.8M estimated downloads vs 400 for The Official DVSA Highway Code - a 314448.0× gap. Impulse - Brain Training's App Store downloads are estimated from 839K ratings × the standard 1:75 ratio. The Official DVSA Highway Code's App Store downloads are estimated from 3 ratings.
Are Impulse - Brain Training and The Official DVSA Highway Code in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Impulse - Brain Training and The Official DVSA Highway Code offer? v
Impulse - Brain Training: IAP range 8 tiers detected. The Official DVSA Highway Code: no IAP detected on the public listing. Impulse - Brain Training runs a "Subscription (~$2.46/mo)" monetization model; The Official DVSA Highway Code runs "Paid app ($3.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Impulse - Brain Training or The Official DVSA Highway Code? v
The Official DVSA Highway Code edges ahead with ★ 5.0 vs ★ 4.7 (gap of 0.3 stars). Rating volume: Impulse - Brain Training 839K ratings, The Official DVSA Highway Code 3 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Impulse - Brain Training vs The Official DVSA Highway Code revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $331.6K for Impulse - Brain Training and $43 for The Official DVSA Highway Code are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Impulse - Brain Training or The Official DVSA Highway Code to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.