InShot - AI Video Editor vs Instagram
InShot - AI Video Editor
SHANTANU PTE. LTD.
App Store
$1.13M/mo
~$13.60M/yr · 412.4M installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+976% vs other
Installs winner
Instagram wins
+287% vs other
MAU winner
Instagram wins
+21% vs other
Rating winner
InShot - AI Video Editor wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 11× more per month than InShot - AI Video Editor - $12.20M vs $1.13M.
- Premium pricing. Instagram charges $14.99/mo vs InShot - AI Video Editor's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs InShot - AI Video Editor's ~412.4M - 3.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
InShot - AI Video Editor
vs
Instagram
Monthly revenue (est.)?
$1.13M
▶
$12.20M
Annual revenue (est.)
$13.60M
▶
$146.36M
Lifetime installs (est.)
412.4M
▶
1.6B
Monthly active users (est.)?
21.0M
▶
25.5M
App Store rating
4.85★
◀
4.69★
Total ratings
2.4M
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$4.99
▶
$14.99
IAP tiers detected
9 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 11, 2015
- Last updated
- May 5, 2026
- File size
- 238.7 MB
- Content rating
- 4+
- Version
- 1.96.0
- Languages
- Arabic, English, French, German, Indonesian, Italian +10 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
InShot - AI Video Editor trajectory
Instagram trajectory
FAQ
Which makes more money, InShot - AI Video Editor or Instagram? v
Instagram earns about $12.20M per month, while InShot - AI Video Editor earns about $1.13M. That is a 10.8× revenue gap (~$11.06M more per month for Instagram). Annual revenue: InShot - AI Video Editor ≈ $13.60M/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, InShot - AI Video Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 412.4M for InShot - AI Video Editor - a 3.9× gap. InShot - AI Video Editor's App Store downloads are estimated from 2.4M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are InShot - AI Video Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do InShot - AI Video Editor and Instagram offer? v
InShot - AI Video Editor: IAP range 9 tiers detected. Instagram: IAP range 2 tiers detected. InShot - AI Video Editor runs a "Subscription (~$1.67/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, InShot - AI Video Editor or Instagram? v
InShot - AI Video Editor edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: InShot - AI Video Editor 2.4M ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these InShot - AI Video Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.13M for InShot - AI Video Editor and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare InShot - AI Video Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.