Insta360 vs Kwai - Cool Video & Social Fun
Insta360
Insta360
Google Play
$89.9K/mo
~$1.08M/yr · 4.2M installs
VS
Kwai - Cool Video & Social Fun
Joyo Technology Pte Ltd
Google Play
$3.10M/mo
~$37.23M/yr · 632.6M installs
Revenue winner
Kwai - Cool Video & Social Fun wins
+3350% vs other
Installs winner
Kwai - Cool Video & Social Fun wins
+14851% vs other
MAU winner
Kwai - Cool Video & Social Fun wins
+4330% vs other
Rating winner
Kwai - Cool Video & Social Fun wins
+19% vs other
Why Kwai - Cool Video & Social Fun is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Kwai - Cool Video & Social Fun earns roughly 34× more per month than Insta360 - $3.10M vs $89.9K.
- Aggressive pricing. Kwai - Cool Video & Social Fun undercuts at $4.15/mo vs $22.14/mo - converts a higher % of free users.
- Bigger install base. Kwai - Cool Video & Social Fun has ~632.6M lifetime installs vs Insta360's ~4.2M - 149.5× the funnel top.
- Better app store reviews. Kwai - Cool Video & Social Fun sits at 4.01★ vs 3.38★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Kwai - Cool Video & Social Fun report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Insta360
vs
Kwai - Cool Video & Social Fun
Monthly revenue (est.)?
$89.9K
▶
$3.10M
Annual revenue (est.)
$1.08M
▶
$37.23M
Lifetime installs (est.)
4.2M
▶
632.6M
Monthly active users (est.)?
228K
▶
10.1M
App Store rating
3.38★
▶
4.01★
Total ratings
42K
▶
10.9M
US grossing rank
-
=
-
Cheapest monthly sub
$22.14
◀
$4.15
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Video Players & Editors
- Price
- Free
- Released
- Jan 17, 2020
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 2.23.4
- Languages
- -
- Category
- Video Players & Editors
- Price
- Free
- Released
- Mar 2, 2018
- Last updated
- May 8, 2026
- File size
- -
- Content rating
- Teen
- Version
- 13.3.30.544507
- Languages
- -
Insta360 trajectory
Kwai - Cool Video & Social Fun trajectory
FAQ
Which makes more money, Insta360 or Kwai - Cool Video & Social Fun? v
Kwai - Cool Video & Social Fun earns about $3.10M per month, while Insta360 earns about $89.9K. That is a 34.5× revenue gap (~$3.01M more per month for Kwai - Cool Video & Social Fun). Annual revenue: Insta360 ≈ $1.08M/year, Kwai - Cool Video & Social Fun ≈ $37.23M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Insta360 or Kwai - Cool Video & Social Fun? v
Kwai - Cool Video & Social Fun leads with about 632.6M estimated downloads vs 4.2M for Insta360 - a 149.5× gap. Insta360 reports 1,000,000+ installs on Google Play. Kwai - Cool Video & Social Fun reports 500,000,000+ installs on Google Play.
Are Insta360 and Kwai - Cool Video & Social Fun in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Video Players & Editors category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Insta360 and Kwai - Cool Video & Social Fun offer? v
Insta360: IAP range $0.49 - $999.99 per item. Kwai - Cool Video & Social Fun: IAP range $0.15 - $114.99 per item. Insta360 runs a "Subscription (~$22.14/mo)" monetization model; Kwai - Cool Video & Social Fun runs "Subscription (~$4.15/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Insta360 or Kwai - Cool Video & Social Fun? v
Kwai - Cool Video & Social Fun edges ahead with ★ 4.0 vs ★ 3.4 (gap of 0.6 stars). Rating volume: Insta360 2K ratings, Kwai - Cool Video & Social Fun 9K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Insta360 vs Kwai - Cool Video & Social Fun revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $89.9K for Insta360 and $3.10M for Kwai - Cool Video & Social Fun are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Video Players & Editors) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Insta360 or Kwai - Cool Video & Social Fun to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.