BabyLab - Baby Maker Generator vs Instagram

BabyLab - Baby Maker Generator

Sociaaal LLC
App Store
$94.4K/mo
~$1.13M/yr · 1.4M installs
VS

Instagram

Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner Instagram wins +12916% vs other
Installs winner Instagram wins +118785% vs other
MAU winner Instagram wins +6056% vs other
Rating winner Instagram wins +7% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 130× more per month than BabyLab - Baby Maker Generator - $12.28M vs $94.4K.
  2. Premium pricing. Instagram charges $14.99/mo vs BabyLab - Baby Maker Generator's $6.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs BabyLab - Baby Maker Generator's ~1.4M - 1188.8× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

BabyLab - Baby Maker Generator
vs
Instagram
Monthly revenue (est.)?
$94.4K
$12.28M
Annual revenue (est.)
$1.13M
$147.40M
Lifetime installs (est.)
1.4M
1.6B
Monthly active users (est.)?
418K
25.7M
App Store rating
4.40★
4.69★
Total ratings
12K
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
$14.99
IAP tiers detected
7 tiers
2 tiers

BabyLab - Baby Maker Generator

Sociaaal LLC
App Store
Category
Photo & Video
Price
Free
Released
Dec 16, 2021
Last updated
Mar 25, 2026
File size
172.7 MB
Content rating
9+
Version
1.4.0
Languages
English, French
View full BabyLab - Baby Maker Generator report →

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
Jun 29, 2026
File size
561.2 MB
Content rating
12+
Version
436.0.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

BabyLab - Baby Maker Generator trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, BabyLab - Baby Maker Generator or Instagram? v
Instagram earns about $12.28M per month, while BabyLab - Baby Maker Generator earns about $94.4K. That is a 130.2× revenue gap (~$12.19M more per month for Instagram). Annual revenue: BabyLab - Baby Maker Generator ≈ $1.13M/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BabyLab - Baby Maker Generator or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1.4M for BabyLab - Baby Maker Generator - a 1188.8× gap. BabyLab - Baby Maker Generator's App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are BabyLab - Baby Maker Generator and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BabyLab - Baby Maker Generator and Instagram offer? v
BabyLab - Baby Maker Generator: IAP range 7 tiers detected. Instagram: IAP range 2 tiers detected. BabyLab - Baby Maker Generator runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BabyLab - Baby Maker Generator or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.3 stars). Rating volume: BabyLab - Baby Maker Generator 12K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BabyLab - Baby Maker Generator vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $94.4K for BabyLab - Baby Maker Generator and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BabyLab - Baby Maker Generator or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.