Instagram Lite vs TikTok - Videos, Shop & LIVE
Instagram Lite
Instagram
Google Play
$0/mo
~$0/yr · 966.0M installs
VS
TikTok - Videos, Shop & LIVE
TikTok Pte. Ltd.
Google Play
$16.61M/mo
~$199.28M/yr · 4.5B installs
Revenue winner
TikTok - Videos, Shop & LIVE wins
+1660696400% vs other
Installs winner
TikTok - Videos, Shop & LIVE wins
+369% vs other
MAU winner
TikTok - Videos, Shop & LIVE wins
+92% vs other
Rating winner
Instagram Lite wins
+7% vs other
Why TikTok - Videos, Shop & LIVE is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- TikTok - Videos, Shop & LIVE earns roughly 16606964× more per month than Instagram Lite - $16.61M vs $0.
- Bigger install base. TikTok - Videos, Shop & LIVE has ~4.5B lifetime installs vs Instagram Lite's ~966.0M - 4.7× the funnel top.
→ Find more apps with this revenue gap · Full TikTok - Videos, Shop & LIVE report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram Lite
vs
TikTok - Videos, Shop & LIVE
Monthly revenue (est.)?
$0
▶
$16.61M
Annual revenue (est.)
$0
▶
$199.28M
Lifetime installs (est.)
966.0M
▶
4.5B
Monthly active users (est.)?
58.9M
▶
113.3M
App Store rating
4.27★
◀
3.99★
Total ratings
2.6M
▶
69.2M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- Jun 30, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Jul 9, 2015
- Last updated
- Jun 30, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Instagram Lite trajectory
TikTok - Videos, Shop & LIVE trajectory
FAQ
Which makes more money, Instagram Lite or TikTok - Videos, Shop & LIVE? v
TikTok - Videos, Shop & LIVE earns about $16.61M per month, while Instagram Lite earns about $0. That is a ∞× revenue gap (~$16.61M more per month for TikTok - Videos, Shop & LIVE). Annual revenue: Instagram Lite ≈ $0/year, TikTok - Videos, Shop & LIVE ≈ $199.28M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram Lite or TikTok - Videos, Shop & LIVE? v
TikTok - Videos, Shop & LIVE leads with about 4.5B estimated downloads vs 966.0M for Instagram Lite - a 4.7× gap. Instagram Lite reports 500,000,000+ installs on Google Play. TikTok - Videos, Shop & LIVE reports 1,000,000,000+ installs on Google Play.
Are Instagram Lite and TikTok - Videos, Shop & LIVE in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram Lite and TikTok - Videos, Shop & LIVE offer? v
Instagram Lite: no IAP detected on the public listing. TikTok - Videos, Shop & LIVE: IAP range $0.05 - $8,000.00 per item. Instagram Lite runs a "No App Store revenue (monetizes off-store)" monetization model; TikTok - Videos, Shop & LIVE runs "Free + IAP (tiers not exposed by store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram Lite or TikTok - Videos, Shop & LIVE? v
Instagram Lite edges ahead with ★ 4.3 vs ★ 4.0 (gap of 0.3 stars). Rating volume: Instagram Lite 2K ratings, TikTok - Videos, Shop & LIVE 2.3M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram Lite vs TikTok - Videos, Shop & LIVE revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Instagram Lite and $16.61M for TikTok - Videos, Shop & LIVE are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram Lite or TikTok - Videos, Shop & LIVE to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.