HoneyBook - Small Business CRM vs Invoice2go: Easy Invoice Maker
HoneyBook - Small Business CRM
HoneyBook Inc.
App Store
$195.5K/mo
~$2.35M/yr · 1.7M installs
VS
Invoice2go: Easy Invoice Maker
Invoice2go.com
App Store
$232.2K/mo
~$2.79M/yr · 6.0M installs
Revenue winner
Invoice2go: Easy Invoice Maker wins
+19% vs other
Installs winner
Invoice2go: Easy Invoice Maker wins
+245% vs other
MAU winner
Invoice2go: Easy Invoice Maker wins
+245% vs other
Rating winner
Invoice2go: Easy Invoice Maker wins
+2% vs other
Why Invoice2go: Easy Invoice Maker is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Invoice2go: Easy Invoice Maker undercuts at $9.99/mo vs $35.99/mo - converts a higher % of free users.
- Bigger install base. Invoice2go: Easy Invoice Maker has ~6.0M lifetime installs vs HoneyBook - Small Business CRM's ~1.7M - 3.4× the funnel top.
→ Find more apps with this revenue gap · Full Invoice2go: Easy Invoice Maker report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
HoneyBook - Small Business CRM
vs
Invoice2go: Easy Invoice Maker
Monthly revenue (est.)?
$195.5K
▶
$232.2K
Annual revenue (est.)
$2.35M
▶
$2.79M
Lifetime installs (est.)
1.7M
▶
6.0M
Monthly active users (est.)?
208K
▶
717K
App Store rating
4.77★
▶
4.85★
Total ratings
16K
▶
55K
US grossing rank
-
=
-
Cheapest monthly sub
$35.99
◀
$9.99
IAP tiers detected
10 tiers
◀
7 tiers
- Category
- Business
- Price
- Free
- Released
- Sep 10, 2016
- Last updated
- Apr 29, 2026
- File size
- 178.4 MB
- Content rating
- 4+
- Version
- 1.63.1
- Languages
- English
- Category
- Business
- Price
- Free
- Released
- Aug 7, 2012
- Last updated
- Oct 8, 2025
- File size
- 179.7 MB
- Content rating
- 4+
- Version
- 11.168.0
- Languages
- Dutch, English, French, German, Italian, Spanish
HoneyBook - Small Business CRM trajectory
Invoice2go: Easy Invoice Maker trajectory
FAQ
Which makes more money, HoneyBook - Small Business CRM or Invoice2go: Easy Invoice Maker? v
Invoice2go: Easy Invoice Maker earns about $232.2K per month, while HoneyBook - Small Business CRM earns about $195.5K. That is a 1.2× revenue gap (~$36.6K more per month for Invoice2go: Easy Invoice Maker). Annual revenue: HoneyBook - Small Business CRM ≈ $2.35M/year, Invoice2go: Easy Invoice Maker ≈ $2.79M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, HoneyBook - Small Business CRM or Invoice2go: Easy Invoice Maker? v
Invoice2go: Easy Invoice Maker leads with about 6.0M estimated downloads vs 1.7M for HoneyBook - Small Business CRM - a 3.4× gap. HoneyBook - Small Business CRM's App Store downloads are estimated from 16K ratings × the standard 1:75 ratio. Invoice2go: Easy Invoice Maker's App Store downloads are estimated from 55K ratings.
Are HoneyBook - Small Business CRM and Invoice2go: Easy Invoice Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do HoneyBook - Small Business CRM and Invoice2go: Easy Invoice Maker offer? v
HoneyBook - Small Business CRM: IAP range 10 tiers detected. Invoice2go: Easy Invoice Maker: IAP range 7 tiers detected. HoneyBook - Small Business CRM runs a "Subscription (~$29.17/mo)" monetization model; Invoice2go: Easy Invoice Maker runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, HoneyBook - Small Business CRM or Invoice2go: Easy Invoice Maker? v
Invoice2go: Easy Invoice Maker edges ahead with ★ 4.9 vs ★ 4.8 (gap of 0.1 stars). Rating volume: HoneyBook - Small Business CRM 16K ratings, Invoice2go: Easy Invoice Maker 55K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these HoneyBook - Small Business CRM vs Invoice2go: Easy Invoice Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $195.5K for HoneyBook - Small Business CRM and $232.2K for Invoice2go: Easy Invoice Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare HoneyBook - Small Business CRM or Invoice2go: Easy Invoice Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.