Kick the Buddy vs Plague Inc.
Kick the Buddy
Playgendary Limited
App Store
$787.8K/mo
~$9.45M/yr · 177.6M installs
VS
Plague Inc.
Ndemic Creations
App Store
$654.3K/mo
~$7.85M/yr · 24.8M installs
Revenue winner
Kick the Buddy wins
+20% vs other
Installs winner
Kick the Buddy wins
+616% vs other
MAU winner
Kick the Buddy wins
+161% vs other
Rating winner
Plague Inc. wins
+5% vs other
Why Kick the Buddy is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Subscription model. Kick the Buddy runs a $19.99/mo subscription that compounds; Plague Inc. relies on one-shot IAP or ads.
- Bigger install base. Kick the Buddy has ~177.6M lifetime installs vs Plague Inc.'s ~24.8M - 7.2× the funnel top.
→ Find more apps with this revenue gap · Full Kick the Buddy report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Kick the Buddy
vs
Plague Inc.
Monthly revenue (est.)?
$787.8K
◀
$654.3K
Annual revenue (est.)
$9.45M
◀
$7.85M
Lifetime installs (est.)
177.6M
◀
24.8M
Monthly active users (est.)?
9.8M
◀
3.7M
App Store rating
4.58★
▶
4.81★
Total ratings
1.0M
◀
165K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
No sub
IAP tiers detected
10 tiers
=
10 tiers
- Category
- Games
- Price
- Free
- Released
- Nov 2, 2017
- Last updated
- Jun 24, 2026
- File size
- 343.0 MB
- Content rating
- 12+
- Version
- 2.6.1
- Languages
- English
- Category
- Games
- Price
- USD0.99
- Released
- May 26, 2012
- Last updated
- May 6, 2026
- File size
- 123.6 MB
- Content rating
- 9+
- Version
- 1.24.4
- Languages
- English, French, German, Italian, Japanese, Korean +8 more
Kick the Buddy trajectory
Plague Inc. trajectory
FAQ
Which makes more money, Kick the Buddy or Plague Inc.? v
Kick the Buddy earns about $787.8K per month, while Plague Inc. earns about $654.3K. That is a 1.2× revenue gap (~$133.5K more per month for Kick the Buddy). Annual revenue: Kick the Buddy ≈ $9.45M/year, Plague Inc. ≈ $7.85M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Kick the Buddy or Plague Inc.? v
Kick the Buddy leads with about 177.6M estimated downloads vs 24.8M for Plague Inc. - a 7.2× gap. Kick the Buddy's App Store downloads are estimated from 1.0M ratings × the standard 1:75 ratio. Plague Inc.'s App Store downloads are estimated from 165K ratings.
Are Kick the Buddy and Plague Inc. in the same App Store category and competing for the same money? v
Yes - both apps sit in the Games category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Kick the Buddy and Plague Inc. offer? v
Kick the Buddy: IAP range 10 tiers detected. Plague Inc.: IAP range 10 tiers detected. Kick the Buddy runs a "Free casual game · ads + tiny sub take (~$0.08/MAU)" monetization model; Plague Inc. runs "Paid app ($0.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Kick the Buddy or Plague Inc.? v
Plague Inc. edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.2 stars). Rating volume: Kick the Buddy 1.0M ratings, Plague Inc. 165K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Kick the Buddy vs Plague Inc. revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $787.8K for Kick the Buddy and $654.3K for Plague Inc. are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Games) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Kick the Buddy or Plague Inc. to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.