KineMaster - Video Editor vs Unfold: Reels & Story Maker

KineMaster - Video Editor

KineMaster Corporation
App Store
$387.7K/mo
~$4.65M/yr · 4.5M installs
VS

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner Unfold: Reels & Story Maker wins +516% vs other
Installs winner Unfold: Reels & Story Maker wins +431% vs other
MAU winner Unfold: Reels & Story Maker wins +302% vs other
Rating winner Unfold: Reels & Story Maker wins +3% vs other

Why Unfold: Reels & Story Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Unfold: Reels & Story Maker earns roughly 6× more per month than KineMaster - Video Editor - $2.39M vs $387.7K.
  2. Aggressive pricing. Unfold: Reels & Story Maker undercuts at $2.99/mo vs $8.49/mo - converts a higher % of free users.
  3. Bigger install base. Unfold: Reels & Story Maker has ~23.8M lifetime installs vs KineMaster - Video Editor's ~4.5M - 5.3× the funnel top.
  4. More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 7 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

KineMaster - Video Editor
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$387.7K
$2.39M
Annual revenue (est.)
$4.65M
$28.66M
Lifetime installs (est.)
4.5M
23.8M
Monthly active users (est.)?
1.4M
5.7M
App Store rating
4.70★
4.86★
Total ratings
41K
158K
US grossing rank
-
=
-
Cheapest monthly sub
$8.49
$2.99
IAP tiers detected
7 tiers
10 tiers

KineMaster - Video Editor

KineMaster Corporation
App Store
Category
Photo & Video
Price
Free
Released
May 1, 2022
Last updated
Jun 25, 2026
File size
183.7 MB
Content rating
4+
Version
8.1.14(2408)
Languages
Arabic, English, French, German, Hindi, Indonesian +12 more
View full KineMaster - Video Editor report →

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Jun 12, 2017
Last updated
Jun 22, 2026
File size
312.5 MB
Content rating
17+
Version
8.160.0
Languages
English, French, German, Indonesian, Italian, Japanese +5 more
View full Unfold: Reels & Story Maker report →

KineMaster - Video Editor trajectory

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Unfold: Reels & Story Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, KineMaster - Video Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while KineMaster - Video Editor earns about $387.7K. That is a 6.2× revenue gap (~$2.00M more per month for Unfold: Reels & Story Maker). Annual revenue: KineMaster - Video Editor ≈ $4.65M/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, KineMaster - Video Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker leads with about 23.8M estimated downloads vs 4.5M for KineMaster - Video Editor - a 5.3× gap. KineMaster - Video Editor's App Store downloads are estimated from 41K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are KineMaster - Video Editor and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do KineMaster - Video Editor and Unfold: Reels & Story Maker offer? v
KineMaster - Video Editor: IAP range 7 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. KineMaster - Video Editor runs a "Subscription (~$8.49/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, KineMaster - Video Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: KineMaster - Video Editor 41K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these KineMaster - Video Editor vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $387.7K for KineMaster - Video Editor and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare KineMaster - Video Editor or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.