Lumosity: Brain Training Games vs Official DVSA Theory Test Kit

Lumosity: Brain Training Games

Lumos Labs, Inc.
App Store
$659.9K/mo
~$7.92M/yr · 19.2M installs
VS

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
$455/mo
~$5.5K/yr · 3K installs
Revenue winner Lumosity: Brain Training Games wins +144929% vs other
Installs winner Lumosity: Brain Training Games wins +675200% vs other
MAU winner Lumosity: Brain Training Games wins +516651% vs other
Rating winner Lumosity: Brain Training Games wins +8% vs other

Why Lumosity: Brain Training Games is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Lumosity: Brain Training Games earns roughly 1450× more per month than Official DVSA Theory Test Kit - $659.9K vs $455.
  2. Aggressive pricing. Lumosity: Brain Training Games undercuts at $14.99/mo vs $21.68/mo - converts a higher % of free users.
  3. Bigger install base. Lumosity: Brain Training Games has ~19.2M lifetime installs vs Official DVSA Theory Test Kit's ~3K - 6753.0× the funnel top.
  4. Better app store reviews. Lumosity: Brain Training Games sits at 4.68★ vs 4.35★ - store algorithms reward higher-rated apps with more impressions.

→ Find more apps with this revenue gap · Full Lumosity: Brain Training Games report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Lumosity: Brain Training Games
vs
Official DVSA Theory Test Kit
Monthly revenue (est.)?
$659.9K
◀
$455
Annual revenue (est.)
$7.92M
◀
$5.5K
Lifetime installs (est.)
19.2M
◀
3K
Monthly active users (est.)?
1.7M
◀
327.75
App Store rating
4.68★
◀
4.35★
Total ratings
128K
◀
57
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
▶
$21.68
IAP tiers detected
2 tiers
=
2 tiers

Lumosity: Brain Training Games

Lumos Labs, Inc.
App Store
Category
Education
Price
Free
Released
Jun 20, 2013
Last updated
Jun 25, 2026
File size
235.8 MB
Content rating
4+
Version
10.20.54
Languages
English
View full Lumosity: Brain Training Games report →

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Sep 20, 2011
Last updated
Apr 23, 2026
File size
1.16 GB
Content rating
4+
Version
6.13.1
Languages
English
View full Official DVSA Theory Test Kit report →

Lumosity: Brain Training Games trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Official DVSA Theory Test Kit trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Lumosity: Brain Training Games App Store page →Official DVSA Theory Test Kit App Store page →

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FAQ

Which makes more money, Lumosity: Brain Training Games or Official DVSA Theory Test Kit? v
Lumosity: Brain Training Games earns about $659.9K per month, while Official DVSA Theory Test Kit earns about $455. That is a 1450.3× revenue gap (~$659.4K more per month for Lumosity: Brain Training Games). Annual revenue: Lumosity: Brain Training Games ≈ $7.92M/year, Official DVSA Theory Test Kit ≈ $5.5K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Lumosity: Brain Training Games or Official DVSA Theory Test Kit? v
Lumosity: Brain Training Games leads with about 19.2M estimated downloads vs 3K for Official DVSA Theory Test Kit - a 6753.0× gap. Lumosity: Brain Training Games's App Store downloads are estimated from 128K ratings × the standard 1:75 ratio. Official DVSA Theory Test Kit's App Store downloads are estimated from 57 ratings.
Are Lumosity: Brain Training Games and Official DVSA Theory Test Kit in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Lumosity: Brain Training Games and Official DVSA Theory Test Kit offer? v
Lumosity: Brain Training Games: IAP range 2 tiers detected. Official DVSA Theory Test Kit: IAP range 2 tiers detected. Lumosity: Brain Training Games runs a "Subscription (~$11.99/mo)" monetization model; Official DVSA Theory Test Kit runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Lumosity: Brain Training Games or Official DVSA Theory Test Kit? v
Lumosity: Brain Training Games edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.3 stars). Rating volume: Lumosity: Brain Training Games 128K ratings, Official DVSA Theory Test Kit 57 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Lumosity: Brain Training Games vs Official DVSA Theory Test Kit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $659.9K for Lumosity: Brain Training Games and $455 for Official DVSA Theory Test Kit are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Lumosity: Brain Training Games or Official DVSA Theory Test Kit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.