Marco Polo - Video Messenger vs Threads

Marco Polo - Video Messenger

Joya Communications
App Store
$6.78M/mo
~$81.38M/yr · 365.9M installs
VS

Threads

Instagram, Inc.
App Store
$10.43M/mo
~$125.12M/yr · 349.2M installs
Revenue winner Threads wins +54% vs other
Installs winner Marco Polo - Video Messenger wins +5% vs other
MAU winner Marco Polo - Video Messenger wins +6% vs other
Rating winner Marco Polo - Video Messenger wins +3% vs other

Why Threads is winning

Top 2 reasons - backed by the public App Store / Play Store numbers.

  1. Threads earns roughly 2× more per month than Marco Polo - Video Messenger - $10.43M vs $6.78M.
  2. Aggressive pricing. Threads undercuts at $12.99/mo vs $19.99/mo - converts a higher % of free users.

Find more apps with this revenue gap · Full Threads report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Marco Polo - Video Messenger
vs
Threads
Monthly revenue (est.)?
$6.78M
$10.43M
Annual revenue (est.)
$81.38M
$125.12M
Lifetime installs (est.)
365.9M
349.2M
Monthly active users (est.)?
26.3M
24.8M
App Store rating
4.76★
4.64★
Total ratings
2.2M
2.1M
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
$12.99
IAP tiers detected
4 tiers
=
4 tiers

Marco Polo - Video Messenger

Joya Communications
App Store
Category
Social Networking
Price
Free
Released
Oct 7, 2014
Last updated
Jun 29, 2026
File size
216.0 MB
Content rating
4+
Version
0.1581.0
Languages
English
View full Marco Polo - Video Messenger report →

Threads

Instagram, Inc.
App Store
Category
Social Networking
Price
Free
Released
Jul 5, 2023
Last updated
Jun 30, 2026
File size
199.6 MB
Content rating
12+
Version
436.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Threads report →

Marco Polo - Video Messenger trajectory

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Threads trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Marco Polo - Video Messenger or Threads? v
Threads earns about $10.43M per month, while Marco Polo - Video Messenger earns about $6.78M. That is a 1.5× revenue gap (~$3.64M more per month for Threads). Annual revenue: Marco Polo - Video Messenger ≈ $81.38M/year, Threads ≈ $125.12M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Marco Polo - Video Messenger or Threads? v
Marco Polo - Video Messenger leads with about 365.9M estimated downloads vs 349.2M for Threads - a 1.0× gap. Marco Polo - Video Messenger's App Store downloads are estimated from 2.2M ratings × the standard 1:75 ratio. Threads's App Store downloads are estimated from 2.1M ratings.
Are Marco Polo - Video Messenger and Threads in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Marco Polo - Video Messenger and Threads offer? v
Marco Polo - Video Messenger: IAP range 4 tiers detected. Threads: IAP range 4 tiers detected. Marco Polo - Video Messenger runs a "Subscription (~$7.99/mo)" monetization model; Threads runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Marco Polo - Video Messenger or Threads? v
Marco Polo - Video Messenger edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Marco Polo - Video Messenger 2.2M ratings, Threads 2.1M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Marco Polo - Video Messenger vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $6.78M for Marco Polo - Video Messenger and $10.43M for Threads are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Marco Polo - Video Messenger or Threads to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.