MARVEL Strike Force: Squad RPG vs Ulala: Idle Adventure

MARVEL Strike Force: Squad RPG

Scopely
Google Play
$392.1K/mo
~$4.70M/yr · 62.4M installs
VS

Ulala: Idle Adventure

X.D. Global
Google Play
$50.7K/mo
~$608.5K/yr · 5.0M installs
Revenue winner MARVEL Strike Force: Squad RPG wins +673% vs other
Installs winner MARVEL Strike Force: Squad RPG wins +1151% vs other
MAU winner MARVEL Strike Force: Squad RPG wins +672% vs other
Rating winner MARVEL Strike Force: Squad RPG wins +10% vs other

Why MARVEL Strike Force: Squad RPG is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. MARVEL Strike Force: Squad RPG earns roughly 8× more per month than Ulala: Idle Adventure - $392.1K vs $50.7K.
  2. Premium pricing. MARVEL Strike Force: Squad RPG charges $14.07/mo vs Ulala: Idle Adventure's $9.95/mo - higher ARPU per converted user.
  3. Bigger install base. MARVEL Strike Force: Squad RPG has ~62.4M lifetime installs vs Ulala: Idle Adventure's ~5.0M - 12.5× the funnel top.
  4. Better app store reviews. MARVEL Strike Force: Squad RPG sits at 4.29★ vs 3.90★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full MARVEL Strike Force: Squad RPG report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

MARVEL Strike Force: Squad RPG
vs
Ulala: Idle Adventure
Monthly revenue (est.)?
$392.1K
$50.7K
Annual revenue (est.)
$4.70M
$608.5K
Lifetime installs (est.)
62.4M
5.0M
Monthly active users (est.)?
3.6M
469K
App Store rating
4.29★
3.90★
Total ratings
727K
155K
US grossing rank
-
=
-
Cheapest monthly sub
$14.07
$9.95
IAP tiers detected
0 tiers
=
0 tiers

MARVEL Strike Force: Squad RPG

Scopely
Google Play
Category
Role Playing
Price
Free
Released
Mar 28, 2018
Last updated
Apr 27, 2026
File size
-
Content rating
Teen
Version
10.1.0
Languages
-
View full MARVEL Strike Force: Squad RPG report →

Ulala: Idle Adventure

X.D. Global
Google Play
Category
Role Playing
Price
Free
Released
Sep 11, 2019
Last updated
Apr 10, 2026
File size
-
Content rating
Everyone 10+
Version
1.276
Languages
-
View full Ulala: Idle Adventure report →

MARVEL Strike Force: Squad RPG trajectory

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Ulala: Idle Adventure trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, MARVEL Strike Force: Squad RPG or Ulala: Idle Adventure? v
MARVEL Strike Force: Squad RPG earns about $392.1K per month, while Ulala: Idle Adventure earns about $50.7K. That is a 7.7× revenue gap (~$341.4K more per month for MARVEL Strike Force: Squad RPG). Annual revenue: MARVEL Strike Force: Squad RPG ≈ $4.70M/year, Ulala: Idle Adventure ≈ $608.5K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, MARVEL Strike Force: Squad RPG or Ulala: Idle Adventure? v
MARVEL Strike Force: Squad RPG leads with about 62.4M estimated downloads vs 5.0M for Ulala: Idle Adventure - a 12.5× gap. MARVEL Strike Force: Squad RPG reports 50,000,000+ installs on Google Play. Ulala: Idle Adventure reports 1,000,000+ installs on Google Play.
Are MARVEL Strike Force: Squad RPG and Ulala: Idle Adventure in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Role Playing category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do MARVEL Strike Force: Squad RPG and Ulala: Idle Adventure offer? v
MARVEL Strike Force: Squad RPG: IAP range $0.99 - $199.99 per item. Ulala: Idle Adventure: IAP range $0.99 - $99.99 per item. MARVEL Strike Force: Squad RPG runs a "Free game · IAP-driven (0 packs, ~$0.30/MAU)" monetization model; Ulala: Idle Adventure runs "Free game · IAP-driven (0 packs, ~$0.30/MAU)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, MARVEL Strike Force: Squad RPG or Ulala: Idle Adventure? v
MARVEL Strike Force: Squad RPG edges ahead with ★ 4.3 vs ★ 3.9 (gap of 0.4 stars). Rating volume: MARVEL Strike Force: Squad RPG 98K ratings, Ulala: Idle Adventure 10K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these MARVEL Strike Force: Squad RPG vs Ulala: Idle Adventure revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $392.1K for MARVEL Strike Force: Squad RPG and $50.7K for Ulala: Idle Adventure are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Role Playing) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare MARVEL Strike Force: Squad RPG or Ulala: Idle Adventure to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.