Messenger vs Snapchat
Messenger
Meta Platforms, Inc.
Google Play
$30.81M/mo
~$369.71M/yr · 7.8B installs
VS
Snapchat
Snap Inc
Google Play
$25.30M/mo
~$303.61M/yr · 4.1B installs
Revenue winner
Messenger wins
+22% vs other
Installs winner
Messenger wins
+89% vs other
MAU winner
Messenger wins
+94% vs other
Rating winner
Messenger wins
+12% vs other
Why Messenger is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Messenger undercuts at $6.08/mo vs $14.00/mo - converts a higher % of free users.
- Bigger install base. Messenger has ~7.8B lifetime installs vs Snapchat's ~4.1B - 1.9× the funnel top.
- Better app store reviews. Messenger sits at 4.71★ vs 4.22★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Messenger report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Messenger
vs
Snapchat
Monthly revenue (est.)?
$30.81M
◀
$25.30M
Annual revenue (est.)
$369.71M
◀
$303.61M
Lifetime installs (est.)
7.8B
◀
4.1B
Monthly active users (est.)?
258.0M
◀
132.7M
App Store rating
4.71★
◀
4.22★
Total ratings
112.5M
◀
39.6M
US grossing rank
-
=
-
Cheapest monthly sub
$6.08
▶
$14.00
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Communication
- Price
- Free
- Released
- Jan 30, 2014
- Last updated
- Jun 25, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 566.0.0.57.86
- Languages
- -
- Category
- Communication
- Price
- Free
- Released
- Oct 29, 2012
- Last updated
- Jun 23, 2026
- File size
- -
- Content rating
- Teen
- Version
- 14.12.0.46
- Languages
- -
Messenger trajectory
Snapchat trajectory
FAQ
Which makes more money, Messenger or Snapchat? v
Messenger earns about $30.81M per month, while Snapchat earns about $25.30M. That is a 1.2× revenue gap (~$5.51M more per month for Messenger). Annual revenue: Messenger ≈ $369.71M/year, Snapchat ≈ $303.61M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Messenger or Snapchat? v
Messenger leads with about 7.8B estimated downloads vs 4.1B for Snapchat - a 1.9× gap. Messenger reports 5,000,000,000+ installs on Google Play. Snapchat reports 1,000,000,000+ installs on Google Play.
Are Messenger and Snapchat in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Communication category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Messenger and Snapchat offer? v
Messenger: IAP range $0.05 - $739.99 per item. Snapchat: IAP range $0.49 - $399.99 per item. Messenger runs a "Subscription (~$6.08/mo)" monetization model; Snapchat runs "Subscription (~$14.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Messenger or Snapchat? v
Messenger edges ahead with ★ 4.7 vs ★ 4.2 (gap of 0.5 stars). Rating volume: Messenger 2.5M ratings, Snapchat 1.8M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Messenger vs Snapchat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $30.81M for Messenger and $25.30M for Snapchat are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Communication) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Messenger or Snapchat to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.