Messenger vs Threads
Messenger
Meta Platforms, Inc.
App Store
$821.0K/mo
~$9.85M/yr · 1.2B installs
VS
Threads
Instagram, Inc.
App Store
$10.34M/mo
~$124.04M/yr · 346.2M installs
Revenue winner
Threads wins
+1159% vs other
Installs winner
Messenger wins
+233% vs other
MAU winner
Messenger wins
+3% vs other
Rating winner
Messenger wins
+1% vs other
Why Threads is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 13× more per month than Messenger - $10.34M vs $821.0K.
- Premium pricing. Threads charges $12.99/mo vs Messenger's $0.99/mo - higher ARPU per converted user.
- More monetization surfaces. Threads runs 4 IAP tiers vs 1 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Messenger
vs
Threads
Monthly revenue (est.)?
$821.0K
▶
$10.34M
Annual revenue (est.)
$9.85M
▶
$124.04M
Lifetime installs (est.)
1.2B
◀
346.2M
Monthly active users (est.)?
25.4M
◀
24.6M
App Store rating
4.66★
◀
4.64★
Total ratings
12.8M
◀
2.0M
US grossing rank
-
=
-
Cheapest monthly sub
$0.99
▶
$12.99
IAP tiers detected
1 tiers
▶
4 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Aug 9, 2011
- Last updated
- Jun 24, 2026
- File size
- 234.6 MB
- Content rating
- 12+
- Version
- 567.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +23 more
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- Jun 22, 2026
- File size
- 201.4 MB
- Content rating
- 12+
- Version
- 435.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Messenger trajectory
Threads trajectory
FAQ
Which makes more money, Messenger or Threads? v
Threads earns about $10.34M per month, while Messenger earns about $821.0K. That is a 12.6× revenue gap (~$9.52M more per month for Threads). Annual revenue: Messenger ≈ $9.85M/year, Threads ≈ $124.04M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Messenger or Threads? v
Messenger leads with about 1.2B estimated downloads vs 346.2M for Threads - a 3.3× gap. Messenger's App Store downloads are estimated from 12.8M ratings × the standard 1:75 ratio. Threads's App Store downloads are estimated from 2.0M ratings.
Are Messenger and Threads in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Messenger and Threads offer? v
Messenger: IAP range 1 tiers detected. Threads: IAP range 4 tiers detected. Messenger runs a "Subscription (~$0.99/mo)" monetization model; Threads runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Messenger or Threads? v
Messenger edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.0 stars). Rating volume: Messenger 12.8M ratings, Threads 2.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Messenger vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $821.0K for Messenger and $10.34M for Threads are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Messenger or Threads to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.