Microsoft Authenticator vs Tape measure Measurement ruler
Microsoft Authenticator
Microsoft Corporation
Google Play
$0/mo
~$0/yr · 225.0M installs
VS
Tape measure Measurement ruler
Tasmanic Editions
Google Play
$231.0K/mo
~$2.77M/yr · 20.0M installs
Revenue winner
Tape measure Measurement ruler wins
+23101600% vs other
Installs winner
Microsoft Authenticator wins
+1027% vs other
MAU winner
Microsoft Authenticator wins
+430% vs other
Rating winner
Microsoft Authenticator wins
+14% vs other
Why Tape measure Measurement ruler is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Tape measure Measurement ruler earns roughly 231016× more per month than Microsoft Authenticator - $231.0K vs $0.
- Subscription model. Tape measure Measurement ruler runs a $5.45/mo subscription that compounds; Microsoft Authenticator relies on one-shot IAP or ads.
→ Find more apps with this revenue gap · Full Tape measure Measurement ruler report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Microsoft Authenticator
vs
Tape measure Measurement ruler
Monthly revenue (est.)?
$0
▶
$231.0K
Annual revenue (est.)
$0
▶
$2.77M
Lifetime installs (est.)
225.0M
◀
20.0M
Monthly active users (est.)?
3.6M
◀
679K
App Store rating
4.65★
◀
4.08★
Total ratings
2.7M
◀
103K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$5.45
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Business
- Price
- Free
- Released
- Jan 13, 2015
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.2606.3817
- Languages
- -
- Category
- Business
- Price
- Free
- Released
- Nov 6, 2018
- Last updated
- Apr 28, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 5.6.1
- Languages
- -
Microsoft Authenticator trajectory
Tape measure Measurement ruler trajectory
FAQ
Which makes more money, Microsoft Authenticator or Tape measure Measurement ruler? v
Tape measure Measurement ruler earns about $231.0K per month, while Microsoft Authenticator earns about $0. That is a ∞× revenue gap (~$231.0K more per month for Tape measure Measurement ruler). Annual revenue: Microsoft Authenticator ≈ $0/year, Tape measure Measurement ruler ≈ $2.77M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Microsoft Authenticator or Tape measure Measurement ruler? v
Microsoft Authenticator leads with about 225.0M estimated downloads vs 20.0M for Tape measure Measurement ruler - a 11.3× gap. Microsoft Authenticator reports 100,000,000+ installs on Google Play. Tape measure Measurement ruler reports 10,000,000+ installs on Google Play.
Are Microsoft Authenticator and Tape measure Measurement ruler in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Microsoft Authenticator and Tape measure Measurement ruler offer? v
Microsoft Authenticator: no IAP detected on the public listing. Tape measure Measurement ruler: IAP range $0.99 - $29.99 per item. Microsoft Authenticator runs a "No App Store revenue (monetizes off-store)" monetization model; Tape measure Measurement ruler runs "Subscription (~$5.45/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Microsoft Authenticator or Tape measure Measurement ruler? v
Microsoft Authenticator edges ahead with ★ 4.7 vs ★ 4.1 (gap of 0.6 stars). Rating volume: Microsoft Authenticator 113K ratings, Tape measure Measurement ruler 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Microsoft Authenticator vs Tape measure Measurement ruler revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Microsoft Authenticator and $231.0K for Tape measure Measurement ruler are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Microsoft Authenticator or Tape measure Measurement ruler to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.