Microsoft Authenticator vs Windows App
Microsoft Authenticator
Microsoft Corporation
Google Play
$0/mo
~$0/yr · 218.5M installs
VS
Windows App
Microsoft Corporation
Google Play
$0/mo
~$0/yr · 10.8M installs
Revenue winnerTied
Installs winner
Microsoft Authenticator wins
+1922% vs other
MAU winner
Microsoft Authenticator wins
+880% vs other
Rating winner
Microsoft Authenticator wins
+20% vs other
Why Microsoft Authenticator is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Bigger install base. Microsoft Authenticator has ~218.5M lifetime installs vs Windows App's ~10.8M - 20.2× the funnel top.
- Better app store reviews. Microsoft Authenticator sits at 4.66★ vs 3.90★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Microsoft Authenticator report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Microsoft Authenticator
vs
Windows App
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
218.5M
◀
10.8M
Monthly active users (est.)?
3.5M
◀
357K
App Store rating
4.66★
◀
3.90★
Total ratings
2.6M
◀
31K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Business
- Price
- Free
- Released
- Jan 13, 2015
- Last updated
- May 5, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.2605.2973
- Languages
- -
- Category
- Business
- Price
- Free
- Released
- Mar 18, 2020
- Last updated
- May 1, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 11.0.0.94
- Languages
- -
Microsoft Authenticator trajectory
Windows App trajectory
FAQ
Which makes more money, Microsoft Authenticator or Windows App? v
Windows App earns about $0 per month, while Microsoft Authenticator earns about $0. That is a ∞× revenue gap. Annual revenue: Microsoft Authenticator ≈ $0/year, Windows App ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Microsoft Authenticator or Windows App? v
Microsoft Authenticator leads with about 218.5M estimated downloads vs 10.8M for Windows App - a 20.2× gap. Microsoft Authenticator reports 100,000,000+ installs on Google Play. Windows App reports 10,000,000+ installs on Google Play.
Are Microsoft Authenticator and Windows App in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Microsoft Authenticator and Windows App have in-app purchases? v
Microsoft Authenticator does not appear to offer in-app purchases on its public listing. Windows App does not appear to offer in-app purchases. Monetization model: Microsoft Authenticator runs "No App Store revenue (monetizes off-store)", Windows App runs "No App Store revenue (monetizes off-store)".
Which has better ratings, Microsoft Authenticator or Windows App? v
Microsoft Authenticator edges ahead with ★ 4.7 vs ★ 3.9 (gap of 0.8 stars). Rating volume: Microsoft Authenticator 111K ratings, Windows App 2K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Microsoft Authenticator vs Windows App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Microsoft Authenticator and $0 for Windows App are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Microsoft Authenticator or Windows App to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.