NordVPN: VPN Fast & Secure vs Tuya- Smart Life, Smart Living
NordVPN: VPN Fast & Secure
Nordvpn S.A.
App Store
$1.89M/mo
~$22.64M/yr · 100.5M installs
VS
Tuya- Smart Life, Smart Living
Tuya Smart Inc.
App Store
$110.6K/mo
~$1.33M/yr · 4.9M installs
Revenue winner
NordVPN: VPN Fast & Secure wins
+1605% vs other
Installs winner
NordVPN: VPN Fast & Secure wins
+1963% vs other
MAU winner
NordVPN: VPN Fast & Secure wins
+394% vs other
Rating winner
NordVPN: VPN Fast & Secure wins
+1% vs other
Why NordVPN: VPN Fast & Secure is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- NordVPN: VPN Fast & Secure earns roughly 17× more per month than Tuya- Smart Life, Smart Living - $1.89M vs $110.6K.
- Premium pricing. NordVPN: VPN Fast & Secure charges $11.99/mo vs Tuya- Smart Life, Smart Living's $3.19/mo - higher ARPU per converted user.
- Bigger install base. NordVPN: VPN Fast & Secure has ~100.5M lifetime installs vs Tuya- Smart Life, Smart Living's ~4.9M - 20.6× the funnel top.
→ Find more apps with this revenue gap · Full NordVPN: VPN Fast & Secure report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
NordVPN: VPN Fast & Secure
vs
Tuya- Smart Life, Smart Living
Monthly revenue (est.)?
$1.89M
◀
$110.6K
Annual revenue (est.)
$22.64M
◀
$1.33M
Lifetime installs (est.)
100.5M
◀
4.9M
Monthly active users (est.)?
2.8M
◀
570K
App Store rating
4.66★
◀
4.60★
Total ratings
670K
◀
44K
US grossing rank
-
=
-
Cheapest monthly sub
$11.99
◀
$3.19
IAP tiers detected
5 tiers
▶
10 tiers
- Category
- Utilities
- Price
- Free
- Released
- Dec 9, 2014
- Last updated
- Apr 8, 2026
- File size
- 234.4 MB
- Content rating
- 4+
- Version
- 9.3.0
- Languages
- Dutch, English, French, German, Italian, Japanese +7 more
- Category
- Utilities
- Price
- Free
- Released
- Nov 7, 2015
- Last updated
- Apr 26, 2026
- File size
- 273.8 MB
- Content rating
- 12+
- Version
- 7.7.0
- Languages
- Arabic, AZ, EU, BE, BN, BS +59 more
NordVPN: VPN Fast & Secure trajectory
Tuya- Smart Life, Smart Living trajectory
FAQ
Which makes more money, NordVPN: VPN Fast & Secure or Tuya- Smart Life, Smart Living? v
NordVPN: VPN Fast & Secure earns about $1.89M per month, while Tuya- Smart Life, Smart Living earns about $110.6K. That is a 17.1× revenue gap (~$1.78M more per month for NordVPN: VPN Fast & Secure). Annual revenue: NordVPN: VPN Fast & Secure ≈ $22.64M/year, Tuya- Smart Life, Smart Living ≈ $1.33M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, NordVPN: VPN Fast & Secure or Tuya- Smart Life, Smart Living? v
NordVPN: VPN Fast & Secure leads with about 100.5M estimated downloads vs 4.9M for Tuya- Smart Life, Smart Living - a 20.6× gap. NordVPN: VPN Fast & Secure's App Store downloads are estimated from 670K ratings × the standard 1:75 ratio. Tuya- Smart Life, Smart Living's App Store downloads are estimated from 44K ratings.
Are NordVPN: VPN Fast & Secure and Tuya- Smart Life, Smart Living in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do NordVPN: VPN Fast & Secure and Tuya- Smart Life, Smart Living offer? v
NordVPN: VPN Fast & Secure: IAP range 5 tiers detected. Tuya- Smart Life, Smart Living: IAP range 10 tiers detected. NordVPN: VPN Fast & Secure runs a "Subscription (~$8.33/mo, security)" monetization model; Tuya- Smart Life, Smart Living runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, NordVPN: VPN Fast & Secure or Tuya- Smart Life, Smart Living? v
NordVPN: VPN Fast & Secure edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: NordVPN: VPN Fast & Secure 670K ratings, Tuya- Smart Life, Smart Living 44K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these NordVPN: VPN Fast & Secure vs Tuya- Smart Life, Smart Living revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.89M for NordVPN: VPN Fast & Secure and $110.6K for Tuya- Smart Life, Smart Living are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare NordVPN: VPN Fast & Secure or Tuya- Smart Life, Smart Living to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.