Now Thats TV vs Paramount+
Now Thats TV
Now Thats TV LLC
App Store
$38.4K/mo
~$461.2K/yr · 699K installs
VS
Paramount+
ViacomCBS Streaming
Google Play
$1.96M/mo
~$23.50M/yr · 89.8M installs
Revenue winner
Paramount+ wins
+4996% vs other
Installs winner
Paramount+ wins
+12746% vs other
MAU winner
Paramount+ wins
+3654% vs other
Rating winner
Now Thats TV wins
+10% vs other
Why Paramount+ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Paramount+ earns roughly 51× more per month than Now Thats TV - $1.96M vs $38.4K.
- Premium pricing. Paramount+ charges $12.23/mo vs Now Thats TV's $5.99/mo - higher ARPU per converted user.
- Bigger install base. Paramount+ has ~89.8M lifetime installs vs Now Thats TV's ~699K - 128.5× the funnel top.
→ Find more apps with this revenue gap · Full Paramount+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Now Thats TV
vs
Paramount+
Monthly revenue (est.)?
$38.4K
▶
$1.96M
Annual revenue (est.)
$461.2K
▶
$23.50M
Lifetime installs (est.)
699K
▶
89.8M
Monthly active users (est.)?
199K
▶
7.5M
App Store rating
4.44★
◀
4.02★
Total ratings
9K
▶
451K
US grossing rank
-
=
-
Cheapest monthly sub
$5.99
▶
$12.23
IAP tiers detected
10 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Mar 29, 2022
- Last updated
- Apr 23, 2026
- File size
- 51.9 MB
- Content rating
- 17+
- Version
- 9.11.0
- Languages
- English, Spanish
- Category
- Entertainment
- Price
- Free
- Released
- -
- Last updated
- Apr 28, 2026
- File size
- -
- Content rating
- Teen
- Version
- 16.11.0
- Languages
- -
Now Thats TV trajectory
Paramount+ trajectory
FAQ
Which makes more money, Now Thats TV or Paramount+? v
Paramount+ earns about $1.96M per month, while Now Thats TV earns about $38.4K. That is a 51.0× revenue gap (~$1.92M more per month for Paramount+). Annual revenue: Now Thats TV ≈ $461.2K/year, Paramount+ ≈ $23.50M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Now Thats TV or Paramount+? v
Paramount+ leads with about 89.8M estimated downloads vs 699K for Now Thats TV - a 128.5× gap. Now Thats TV's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. Paramount+ reports 50,000,000+ installs on Google Play.
Are Now Thats TV and Paramount+ in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Now Thats TV and Paramount+ offer? v
Now Thats TV: IAP range 10 tiers detected. Paramount+: IAP range $2.99 - $49.99 per item. Now Thats TV runs a "Subscription (~$5.99/mo)" monetization model; Paramount+ runs "Subscription (~$12.23/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Now Thats TV or Paramount+? v
Now Thats TV edges ahead with ★ 4.4 vs ★ 4.0 (gap of 0.4 stars). Rating volume: Now Thats TV 9K ratings, Paramount+ 76 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Now Thats TV vs Paramount+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $38.4K for Now Thats TV and $1.96M for Paramount+ are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Now Thats TV or Paramount+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.