Pepper - Recipe Organizer vs Starbucks Secret Menu Plus
Pepper - Recipe Organizer
Pepper App Inc.
App Store
$18.9K/mo
~$227.1K/yr · 657K installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$48.6K/mo
~$583.1K/yr · 1.7M installs
Revenue winner
Starbucks Secret Menu Plus wins
+157% vs other
Installs winner
Starbucks Secret Menu Plus wins
+158% vs other
MAU winner
Starbucks Secret Menu Plus wins
+158% vs other
Rating winner
Pepper - Recipe Organizer wins
+1% vs other
Why Starbucks Secret Menu Plus is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Starbucks Secret Menu Plus earns roughly 3× more per month than Pepper - Recipe Organizer - $48.6K vs $18.9K.
- Premium pricing. Starbucks Secret Menu Plus charges $7.50/mo vs Pepper - Recipe Organizer's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Starbucks Secret Menu Plus has ~1.7M lifetime installs vs Pepper - Recipe Organizer's ~657K - 2.6× the funnel top.
→ Find more apps with this revenue gap · Full Starbucks Secret Menu Plus report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Pepper - Recipe Organizer
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$18.9K
▶
$48.6K
Annual revenue (est.)
$227.1K
▶
$583.1K
Lifetime installs (est.)
657K
▶
1.7M
Monthly active users (est.)?
78K
▶
201K
App Store rating
4.79★
◀
4.74★
Total ratings
8K
▶
15K
US grossing rank
-
=
-
Cheapest monthly sub
$4.99
▶
$7.50
IAP tiers detected
9 tiers
◀
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Sep 4, 2021
- Last updated
- Jun 24, 2026
- File size
- 113.9 MB
- Content rating
- 12+
- Version
- 2.35.4
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
Pepper - Recipe Organizer trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, Pepper - Recipe Organizer or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus earns about $48.6K per month, while Pepper - Recipe Organizer earns about $18.9K. That is a 2.6× revenue gap (~$29.7K more per month for Starbucks Secret Menu Plus). Annual revenue: Pepper - Recipe Organizer ≈ $227.1K/year, Starbucks Secret Menu Plus ≈ $583.1K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Pepper - Recipe Organizer or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus leads with about 1.7M estimated downloads vs 657K for Pepper - Recipe Organizer - a 2.6× gap. Pepper - Recipe Organizer's App Store downloads are estimated from 8K ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are Pepper - Recipe Organizer and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Pepper - Recipe Organizer and Starbucks Secret Menu Plus offer? v
Pepper - Recipe Organizer: IAP range 9 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. Pepper - Recipe Organizer runs a "Subscription (~$7.50/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$7.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Pepper - Recipe Organizer or Starbucks Secret Menu Plus? v
Pepper - Recipe Organizer edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Pepper - Recipe Organizer 8K ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Pepper - Recipe Organizer vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $18.9K for Pepper - Recipe Organizer and $48.6K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Pepper - Recipe Organizer or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.