Piccle vs Unfold: Reels & Story Maker

Piccle

莉 陈
App Store
$80/mo
~$955/yr · 2K installs
VS

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner Unfold: Reels & Story Maker wins +2984848% vs other
Installs winner Unfold: Reels & Story Maker wins +1583570% vs other
MAU winner Unfold: Reels & Story Maker wins +1261557% vs other
Rating winner Unfold: Reels & Story Maker wins +486% vs other

Why Unfold: Reels & Story Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Unfold: Reels & Story Maker earns roughly 29849× more per month than Piccle - $2.39M vs $80.
  2. Subscription model. Unfold: Reels & Story Maker runs a $2.99/mo subscription that compounds; Piccle relies on one-shot IAP or ads.
  3. Bigger install base. Unfold: Reels & Story Maker has ~23.8M lifetime installs vs Piccle's ~2K - 15836.7× the funnel top.
  4. More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 0 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Piccle
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$80
$2.39M
Annual revenue (est.)
$955
$28.66M
Lifetime installs (est.)
2K
23.8M
Monthly active users (est.)?
450
5.7M
App Store rating
-
4.86★
Total ratings
0
158K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
$2.99
IAP tiers detected
0 tiers
10 tiers

Piccle

莉 陈
App Store
Category
Photo & Video
Price
USD1.99
Released
Jun 21, 2026
Last updated
Jun 21, 2026
File size
8.7 MB
Content rating
4+
Version
1.0
Languages
Chinese
View full Piccle report →

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Jun 12, 2017
Last updated
Jun 22, 2026
File size
312.5 MB
Content rating
17+
Version
8.160.0
Languages
English, French, German, Indonesian, Italian, Japanese +5 more
View full Unfold: Reels & Story Maker report →

Piccle trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Unfold: Reels & Story Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Piccle or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while Piccle earns about $80. That is a 29849.5× revenue gap (~$2.39M more per month for Unfold: Reels & Story Maker). Annual revenue: Piccle ≈ $955/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Piccle or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker leads with about 23.8M estimated downloads vs 2K for Piccle - a 15836.7× gap. Piccle's App Store downloads are estimated from 0 ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Piccle and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Piccle and Unfold: Reels & Story Maker offer? v
Piccle: no IAP detected on the public listing. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Piccle runs a "Paid app ($1.99)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Piccle or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with a higher overall score (gap of 4.9 stars). Rating volume: Piccle 0 ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Piccle vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $80 for Piccle and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Piccle or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.