Plan to Eat vs Starbucks Secret Menu Plus
Plan to Eat
Plan To Eat, LLC
App Store
$8.4K/mo
~$100.9K/yr · 476K installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$37.5K/mo
~$450.4K/yr · 1.7M installs
Revenue winner
Starbucks Secret Menu Plus wins
+346% vs other
Installs winner
Starbucks Secret Menu Plus wins
+253% vs other
MAU winner
Starbucks Secret Menu Plus wins
+250% vs other
Rating winner
Plan to Eat wins
+2% vs other
Why Starbucks Secret Menu Plus is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Starbucks Secret Menu Plus earns roughly 4× more per month than Plan to Eat - $37.5K vs $8.4K.
- Premium pricing. Starbucks Secret Menu Plus charges $5.83/mo vs Plan to Eat's $4.58/mo - higher ARPU per converted user.
- Bigger install base. Starbucks Secret Menu Plus has ~1.7M lifetime installs vs Plan to Eat's ~476K - 3.5× the funnel top.
→ Find more apps with this revenue gap · Full Starbucks Secret Menu Plus report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Plan to Eat
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$8.4K
▶
$37.5K
Annual revenue (est.)
$100.9K
▶
$450.4K
Lifetime installs (est.)
476K
▶
1.7M
Monthly active users (est.)?
57K
▶
198K
App Store rating
4.84★
◀
4.74★
Total ratings
6K
▶
15K
US grossing rank
-
=
-
Cheapest monthly sub
$4.58
▶
$5.83
IAP tiers detected
1 tiers
▶
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Jul 19, 2017
- Last updated
- Apr 23, 2026
- File size
- 18.9 MB
- Content rating
- 4+
- Version
- 3.7.7
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
Plan to Eat trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, Plan to Eat or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus earns about $37.5K per month, while Plan to Eat earns about $8.4K. That is a 4.5× revenue gap (~$29.1K more per month for Starbucks Secret Menu Plus). Annual revenue: Plan to Eat ≈ $100.9K/year, Starbucks Secret Menu Plus ≈ $450.4K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Plan to Eat or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus leads with about 1.7M estimated downloads vs 476K for Plan to Eat - a 3.5× gap. Plan to Eat's App Store downloads are estimated from 6K ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are Plan to Eat and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Plan to Eat and Starbucks Secret Menu Plus offer? v
Plan to Eat: IAP range 1 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. Plan to Eat runs a "Subscription (~$4.58/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Plan to Eat or Starbucks Secret Menu Plus? v
Plan to Eat edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Plan to Eat 6K ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Plan to Eat vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $8.4K for Plan to Eat and $37.5K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Plan to Eat or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.