Progressive vs Direct Line
Progressive
Progressive Insurance
App Store
$0/mo
~$0/yr · 110.6M installs
VS
Direct Line
Direct Line Insurance Group Limited
Google Play
$0/mo
~$0/yr · 169K installs
Revenue winnerTied
Installs winner
Progressive wins
+65225% vs other
MAU winner
Progressive wins
+25816% vs other
Rating winner
Progressive wins
+483% vs other
Why Progressive is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Bigger install base. Progressive has ~110.6M lifetime installs vs Direct Line's ~169K - 653.3× the funnel top.
- Better app store reviews. Progressive sits at 4.83★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Progressive report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Progressive
vs
Direct Line
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
110.6M
◀
169K
Monthly active users (est.)?
13.4M
◀
52K
App Store rating
4.83★
◀
-
Total ratings
738K
◀
0
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Jan 11, 2010
- Last updated
- Apr 30, 2026
- File size
- 197.2 MB
- Content rating
- 4+
- Version
- 3.142
- Languages
- English
- Category
- Finance
- Price
- Free
- Released
- -
- Last updated
- Mar 24, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 1.2.64(8)
- Languages
- -
Progressive trajectory
Direct Line trajectory
FAQ
Which makes more money, Progressive or Direct Line? v
Direct Line earns about $0 per month, while Progressive earns about $0. That is a ∞× revenue gap. Annual revenue: Progressive ≈ $0/year, Direct Line ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Progressive or Direct Line? v
Progressive leads with about 110.6M estimated downloads vs 169K for Direct Line - a 653.3× gap. Progressive's App Store downloads are estimated from 738K ratings × the standard 1:75 ratio. Direct Line reports 100,000+ installs on Google Play.
Are Progressive and Direct Line in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Progressive and Direct Line have in-app purchases? v
Progressive does not appear to offer in-app purchases on its public listing. Direct Line does not appear to offer in-app purchases. Monetization model: Progressive runs "No App Store revenue (monetizes off-store)", Direct Line runs "No App Store revenue (monetizes off-store)".
Which has better ratings, Progressive or Direct Line? v
Progressive edges ahead with a higher overall score (gap of 4.8 stars). Rating volume: Progressive 738K ratings, Direct Line 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Progressive vs Direct Line revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Progressive and $0 for Direct Line are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Progressive or Direct Line to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.