RecipeVault: Recipe Keeper vs Simple Food Journal Menu

RecipeVault: Recipe Keeper

NutriLens Inc
App Store
$58/mo
~$701/yr · 2K installs
VS

Simple Food Journal Menu

isao utsumi
App Store
$2/mo
~$22/yr · 400 installs
Revenue winner RecipeVault: Recipe Keeper wins +2800% vs other
Installs winner RecipeVault: Recipe Keeper wins +275% vs other
MAU winner RecipeVault: Recipe Keeper wins +305% vs other
Rating winner RecipeVault: Recipe Keeper wins +25% vs other

Why RecipeVault: Recipe Keeper is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. RecipeVault: Recipe Keeper earns roughly 29× more per month than Simple Food Journal Menu - $58 vs $2.
  2. Premium pricing. RecipeVault: Recipe Keeper charges $9.99/mo vs Simple Food Journal Menu's $1.99/mo - higher ARPU per converted user.
  3. Bigger install base. RecipeVault: Recipe Keeper has ~2K lifetime installs vs Simple Food Journal Menu's ~400 - 3.8× the funnel top.
  4. More monetization surfaces. RecipeVault: Recipe Keeper runs 10 IAP tiers vs 2 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full RecipeVault: Recipe Keeper report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

RecipeVault: Recipe Keeper
vs
Simple Food Journal Menu
Monthly revenue (est.)?
$58
$2
Annual revenue (est.)
$701
$22
Lifetime installs (est.)
2K
400
Monthly active users (est.)?
181.5
44.8
App Store rating
5.00★
4.00★
Total ratings
5
4
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
$1.99
IAP tiers detected
10 tiers
2 tiers

RecipeVault: Recipe Keeper

NutriLens Inc
App Store
Category
Food & Drink
Price
Free
Released
Feb 19, 2026
Last updated
May 5, 2026
File size
136.9 MB
Content rating
4+
Version
1.0.34
Languages
English
View full RecipeVault: Recipe Keeper report →

Simple Food Journal Menu

isao utsumi
App Store
Category
Food & Drink
Price
Free
Released
Mar 13, 2022
Last updated
Apr 6, 2026
File size
62.3 MB
Content rating
4+
Version
1.4.6
Languages
English, German, Indonesian, Italian, Japanese, Korean +7 more
View full Simple Food Journal Menu report →

RecipeVault: Recipe Keeper trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Simple Food Journal Menu trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, RecipeVault: Recipe Keeper or Simple Food Journal Menu? v
RecipeVault: Recipe Keeper earns about $58 per month, while Simple Food Journal Menu earns about $2. That is a 29.0× revenue gap (~$56 more per month for RecipeVault: Recipe Keeper). Annual revenue: RecipeVault: Recipe Keeper ≈ $701/year, Simple Food Journal Menu ≈ $22/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, RecipeVault: Recipe Keeper or Simple Food Journal Menu? v
RecipeVault: Recipe Keeper leads with about 2K estimated downloads vs 400 for Simple Food Journal Menu - a 3.8× gap. RecipeVault: Recipe Keeper's App Store downloads are estimated from 5 ratings × the standard 1:75 ratio. Simple Food Journal Menu's App Store downloads are estimated from 4 ratings.
Are RecipeVault: Recipe Keeper and Simple Food Journal Menu in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do RecipeVault: Recipe Keeper and Simple Food Journal Menu offer? v
RecipeVault: Recipe Keeper: IAP range 10 tiers detected. Simple Food Journal Menu: IAP range 2 tiers detected. RecipeVault: Recipe Keeper runs a "Subscription (~$9.99/mo)" monetization model; Simple Food Journal Menu runs "Subscription (~$1.25/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, RecipeVault: Recipe Keeper or Simple Food Journal Menu? v
RecipeVault: Recipe Keeper edges ahead with ★ 5.0 vs ★ 4.0 (gap of 1.0 stars). Rating volume: RecipeVault: Recipe Keeper 5 ratings, Simple Food Journal Menu 4 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these RecipeVault: Recipe Keeper vs Simple Food Journal Menu revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $58 for RecipeVault: Recipe Keeper and $2 for Simple Food Journal Menu are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare RecipeVault: Recipe Keeper or Simple Food Journal Menu to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.