RecipeVault: Recipe Keeper vs Starbucks Secret Menu Plus
RecipeVault: Recipe Keeper
NutriLens Inc
App Store
$58/mo
~$701/yr · 2K installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$37.6K/mo
~$450.7K/yr · 1.7M installs
Revenue winner
Starbucks Secret Menu Plus wins
+64659% vs other
Installs winner
Starbucks Secret Menu Plus wins
+112012% vs other
MAU winner
Starbucks Secret Menu Plus wins
+109232% vs other
Rating winner
RecipeVault: Recipe Keeper wins
+5% vs other
Why Starbucks Secret Menu Plus is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Starbucks Secret Menu Plus earns roughly 648× more per month than RecipeVault: Recipe Keeper - $37.6K vs $58.
- Aggressive pricing. Starbucks Secret Menu Plus undercuts at $5.83/mo vs $9.99/mo - converts a higher % of free users.
- Bigger install base. Starbucks Secret Menu Plus has ~1.7M lifetime installs vs RecipeVault: Recipe Keeper's ~2K - 1121.1× the funnel top.
→ Find more apps with this revenue gap · Full Starbucks Secret Menu Plus report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
RecipeVault: Recipe Keeper
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$58
▶
$37.6K
Annual revenue (est.)
$701
▶
$450.7K
Lifetime installs (est.)
2K
▶
1.7M
Monthly active users (est.)?
181.5
▶
198K
App Store rating
5.00★
◀
4.74★
Total ratings
5
▶
15K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
◀
$5.83
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 19, 2026
- Last updated
- May 11, 2026
- File size
- 136.9 MB
- Content rating
- 4+
- Version
- 1.0.35
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
RecipeVault: Recipe Keeper trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, RecipeVault: Recipe Keeper or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus earns about $37.6K per month, while RecipeVault: Recipe Keeper earns about $58. That is a 647.6× revenue gap (~$37.5K more per month for Starbucks Secret Menu Plus). Annual revenue: RecipeVault: Recipe Keeper ≈ $701/year, Starbucks Secret Menu Plus ≈ $450.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, RecipeVault: Recipe Keeper or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus leads with about 1.7M estimated downloads vs 2K for RecipeVault: Recipe Keeper - a 1121.1× gap. RecipeVault: Recipe Keeper's App Store downloads are estimated from 5 ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are RecipeVault: Recipe Keeper and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do RecipeVault: Recipe Keeper and Starbucks Secret Menu Plus offer? v
RecipeVault: Recipe Keeper: IAP range 10 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. RecipeVault: Recipe Keeper runs a "Subscription (~$9.99/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, RecipeVault: Recipe Keeper or Starbucks Secret Menu Plus? v
RecipeVault: Recipe Keeper edges ahead with ★ 5.0 vs ★ 4.7 (gap of 0.3 stars). Rating volume: RecipeVault: Recipe Keeper 5 ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these RecipeVault: Recipe Keeper vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $58 for RecipeVault: Recipe Keeper and $37.6K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare RecipeVault: Recipe Keeper or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.