Sezzle: Buy Now, Pay Later vs Coles
Sezzle: Buy Now, Pay Later
Sezzle
App Store
$12.73M/mo
~$152.80M/yr · 43.8M installs
VS
Coles
Coles Supermarkets Australia Pty Ltd
Google Play
$0/mo
~$0/yr · 3.7M installs
Revenue winner
Sezzle: Buy Now, Pay Later wins
+1273331000% vs other
Installs winner
Sezzle: Buy Now, Pay Later wins
+1083% vs other
MAU winner
Sezzle: Buy Now, Pay Later wins
+1866% vs other
Rating winner
Sezzle: Buy Now, Pay Later wins
+39% vs other
Why Sezzle: Buy Now, Pay Later is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Sezzle: Buy Now, Pay Later earns roughly 12733310× more per month than Coles - $12.73M vs $0.
- Subscription model. Sezzle: Buy Now, Pay Later runs a $70.00/mo subscription that compounds; Coles relies on one-shot IAP or ads.
- Bigger install base. Sezzle: Buy Now, Pay Later has ~43.8M lifetime installs vs Coles's ~3.7M - 11.8× the funnel top.
- Better app store reviews. Sezzle: Buy Now, Pay Later sits at 4.88★ vs 3.50★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Sezzle: Buy Now, Pay Later report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Sezzle: Buy Now, Pay Later
vs
Coles
Monthly revenue (est.)?
$12.73M
◀
$0
Annual revenue (est.)
$152.80M
◀
$0
Lifetime installs (est.)
43.8M
◀
3.7M
Monthly active users (est.)?
6.0M
◀
307K
App Store rating
4.88★
◀
3.50★
Total ratings
292K
◀
29K
US grossing rank
-
=
-
Cheapest monthly sub
$70.00
◀
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Shopping
- Price
- Free
- Released
- Mar 31, 2019
- Last updated
- Jun 30, 2026
- File size
- 270.7 MB
- Content rating
- 12+
- Version
- 5.1.8
- Languages
- English, Spanish
- Category
- Shopping
- Price
- Free
- Released
- Jun 7, 2012
- Last updated
- Jun 24, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.81.0
- Languages
- -
Sezzle: Buy Now, Pay Later trajectory
Coles trajectory
FAQ
Which makes more money, Sezzle: Buy Now, Pay Later or Coles? v
Sezzle: Buy Now, Pay Later earns about $12.73M per month, while Coles earns about $0. That is a ∞× revenue gap (~$12.73M more per month for Sezzle: Buy Now, Pay Later). Annual revenue: Sezzle: Buy Now, Pay Later ≈ $152.80M/year, Coles ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Sezzle: Buy Now, Pay Later or Coles? v
Sezzle: Buy Now, Pay Later leads with about 43.8M estimated downloads vs 3.7M for Coles - a 11.8× gap. Sezzle: Buy Now, Pay Later's App Store downloads are estimated from 292K ratings × the standard 1:75 ratio. Coles reports 1,000,000+ installs on Google Play.
Are Sezzle: Buy Now, Pay Later and Coles in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Sezzle: Buy Now, Pay Later and Coles have in-app purchases? v
Sezzle: Buy Now, Pay Later does not appear to offer in-app purchases on its public listing. Coles does not appear to offer in-app purchases. Monetization model: Sezzle: Buy Now, Pay Later runs "Subscription (~$70.00/mo)", Coles runs "No App Store revenue (monetizes off-store)".
Which has better ratings, Sezzle: Buy Now, Pay Later or Coles? v
Sezzle: Buy Now, Pay Later edges ahead with ★ 4.9 vs ★ 3.5 (gap of 1.4 stars). Rating volume: Sezzle: Buy Now, Pay Later 292K ratings, Coles 54 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Sezzle: Buy Now, Pay Later vs Coles revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.73M for Sezzle: Buy Now, Pay Later and $0 for Coles are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Sezzle: Buy Now, Pay Later or Coles to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.