Shaadi.com Matrimony App vs Threads
Shaadi.com Matrimony App
People Interactive (I) Pvt. Ltd.
App Store
$4.14M/mo
~$49.64M/yr · 763K installs
VS
Threads
Instagram, Inc.
App Store
$16.57M/mo
~$198.83M/yr · 327.8M installs
Revenue winner
Threads wins
+301% vs other
Installs winner
Threads wins
+42880% vs other
MAU winner
Threads wins
+8902% vs other
Rating winner
Threads wins
+8% vs other
Why Threads is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 4× more per month than Shaadi.com Matrimony App - $16.57M vs $4.14M.
- Aggressive pricing. Threads undercuts at $21.99/mo vs $109.99/mo - converts a higher % of free users.
- Bigger install base. Threads has ~327.8M lifetime installs vs Shaadi.com Matrimony App's ~763K - 429.8× the funnel top.
- Better app store reviews. Threads sits at 4.64★ vs 4.30★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Shaadi.com Matrimony App
vs
Threads
Monthly revenue (est.)?
$4.14M
▶
$16.57M
Annual revenue (est.)
$49.64M
▶
$198.83M
Lifetime installs (est.)
763K
▶
327.8M
Monthly active users (est.)?
259K
▶
23.3M
App Store rating
4.30★
▶
4.64★
Total ratings
22K
▶
1.9M
US grossing rank
-
=
-
Cheapest monthly sub
$109.99
◀
$21.99
IAP tiers detected
9 tiers
◀
3 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Nov 17, 2011
- Last updated
- May 5, 2026
- File size
- 308.7 MB
- Content rating
- 17+
- Version
- 9.5.2
- Languages
- English
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- May 5, 2026
- File size
- 187.8 MB
- Content rating
- 12+
- Version
- 428.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Shaadi.com Matrimony App trajectory
Threads trajectory
FAQ
Which makes more money, Shaadi.com Matrimony App or Threads? v
Threads earns about $16.57M per month, while Shaadi.com Matrimony App earns about $4.14M. That is a 4.0× revenue gap (~$12.43M more per month for Threads). Annual revenue: Shaadi.com Matrimony App ≈ $49.64M/year, Threads ≈ $198.83M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Shaadi.com Matrimony App or Threads? v
Threads leads with about 327.8M estimated downloads vs 763K for Shaadi.com Matrimony App - a 429.8× gap. Shaadi.com Matrimony App's App Store downloads are estimated from 22K ratings × the standard 1:75 ratio. Threads's App Store downloads are estimated from 1.9M ratings.
Are Shaadi.com Matrimony App and Threads in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Shaadi.com Matrimony App and Threads offer? v
Shaadi.com Matrimony App: IAP range 9 tiers detected. Threads: IAP range 3 tiers detected. Shaadi.com Matrimony App runs a "Subscription (~$109.99/mo, dating)" monetization model; Threads runs "Subscription (~$21.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Shaadi.com Matrimony App or Threads? v
Threads edges ahead with ★ 4.6 vs ★ 4.3 (gap of 0.3 stars). Rating volume: Shaadi.com Matrimony App 22K ratings, Threads 1.9M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Shaadi.com Matrimony App vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $4.14M for Shaadi.com Matrimony App and $16.57M for Threads are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Shaadi.com Matrimony App or Threads to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.