Starbucks Secret Menu Plus vs Utah Grub Club

Starbucks Secret Menu Plus

Anthem Ventures LLC
App Store
$48.6K/mo
~$583.1K/yr · 1.7M installs
VS

Utah Grub Club

Olivia Beth LLC
App Store
$21/mo
~$247/yr · 1K installs
Revenue winner Starbucks Secret Menu Plus wins +231290% vs other
Installs winner Starbucks Secret Menu Plus wins +120751% vs other
MAU winner Starbucks Secret Menu Plus wins +189127% vs other
Rating winner Starbucks Secret Menu Plus wins +4% vs other

Why Starbucks Secret Menu Plus is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Starbucks Secret Menu Plus earns roughly 2314× more per month than Utah Grub Club - $48.6K vs $21.
  2. Premium pricing. Starbucks Secret Menu Plus charges $7.50/mo vs Utah Grub Club's $5.99/mo - higher ARPU per converted user.
  3. Bigger install base. Starbucks Secret Menu Plus has ~1.7M lifetime installs vs Utah Grub Club's ~1K - 1208.5× the funnel top.

→ Find more apps with this revenue gap · Full Starbucks Secret Menu Plus report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Starbucks Secret Menu Plus
vs
Utah Grub Club
Monthly revenue (est.)?
$48.6K
◀
$21
Annual revenue (est.)
$583.1K
◀
$247
Lifetime installs (est.)
1.7M
◀
1K
Monthly active users (est.)?
201K
◀
106.4
App Store rating
4.74★
◀
4.57★
Total ratings
15K
◀
28
US grossing rank
-
=
-
Cheapest monthly sub
$7.50
◀
$5.99
IAP tiers detected
2 tiers
=
2 tiers

Starbucks Secret Menu Plus

Anthem Ventures LLC
App Store
Category
Food & Drink
Price
Free
Released
Feb 13, 2021
Last updated
Feb 17, 2026
File size
48.8 MB
Content rating
4+
Version
4.2
Languages
English
View full Starbucks Secret Menu Plus report →

Utah Grub Club

Olivia Beth LLC
App Store
Category
Food & Drink
Price
Free
Released
Jan 5, 2023
Last updated
Jun 3, 2024
File size
17.8 MB
Content rating
4+
Version
1.1.0
Languages
English
View full Utah Grub Club report →

Starbucks Secret Menu Plus trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Utah Grub Club trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Starbucks Secret Menu Plus App Store page →Utah Grub Club App Store page →

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Compare another pair

FAQ

Which makes more money, Starbucks Secret Menu Plus or Utah Grub Club? v
Starbucks Secret Menu Plus earns about $48.6K per month, while Utah Grub Club earns about $21. That is a 2313.9× revenue gap (~$48.6K more per month for Starbucks Secret Menu Plus). Annual revenue: Starbucks Secret Menu Plus ≈ $583.1K/year, Utah Grub Club ≈ $247/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Starbucks Secret Menu Plus or Utah Grub Club? v
Starbucks Secret Menu Plus leads with about 1.7M estimated downloads vs 1K for Utah Grub Club - a 1208.5× gap. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings × the standard 1:75 ratio. Utah Grub Club's App Store downloads are estimated from 28 ratings.
Are Starbucks Secret Menu Plus and Utah Grub Club in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Starbucks Secret Menu Plus and Utah Grub Club offer? v
Starbucks Secret Menu Plus: IAP range 2 tiers detected. Utah Grub Club: IAP range 2 tiers detected. Starbucks Secret Menu Plus runs a "Subscription (~$7.50/mo)" monetization model; Utah Grub Club runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Starbucks Secret Menu Plus or Utah Grub Club? v
Starbucks Secret Menu Plus edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.2 stars). Rating volume: Starbucks Secret Menu Plus 15K ratings, Utah Grub Club 28 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Starbucks Secret Menu Plus vs Utah Grub Club revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $48.6K for Starbucks Secret Menu Plus and $21 for Utah Grub Club are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Starbucks Secret Menu Plus or Utah Grub Club to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.