Threads vs Upward: Dating for Christians

Threads

Instagram, Inc.
App Store
$103.56M/mo
~$1.24B/yr · 327.8M installs
VS

Upward: Dating for Christians

Affinity Apps, LLC
App Store
$6.95M/mo
~$83.38M/yr · 7.0M installs
Revenue winner Threads wins +1390% vs other
Installs winner Threads wins +4568% vs other
MAU winner Threads wins +6010% vs other
Rating winner Threads wins +7% vs other

Why Threads is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Threads earns roughly 15× more per month than Upward: Dating for Christians - $103.56M vs $6.95M.
  2. Premium pricing. Threads charges $21.99/mo vs Upward: Dating for Christians's $19.99/mo - higher ARPU per converted user.
  3. Bigger install base. Threads has ~327.8M lifetime installs vs Upward: Dating for Christians's ~7.0M - 46.7× the funnel top.

Find more apps with this revenue gap · Full Threads report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Threads
vs
Upward: Dating for Christians
Monthly revenue (est.)?
$103.56M
$6.95M
Annual revenue (est.)
$1.24B
$83.38M
Lifetime installs (est.)
327.8M
7.0M
Monthly active users (est.)?
145.9M
2.4M
App Store rating
4.64★
4.35★
Total ratings
1.9M
156K
US grossing rank
-
=
-
Cheapest monthly sub
$21.99
$19.99
IAP tiers detected
3 tiers
10 tiers

Threads

Instagram, Inc.
App Store
Category
Social Networking
Price
Free
Released
Jul 5, 2023
Last updated
May 5, 2026
File size
187.8 MB
Content rating
12+
Version
428.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Threads report →

Upward: Dating for Christians

Affinity Apps, LLC
App Store
Category
Social Networking
Price
Free
Released
Mar 4, 2020
Last updated
May 5, 2026
File size
227.4 MB
Content rating
17+
Version
12.7.1
Languages
English, French, German, Spanish
View full Upward: Dating for Christians report →

Threads trajectory

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Upward: Dating for Christians trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Threads or Upward: Dating for Christians? v
Threads earns about $103.56M per month, while Upward: Dating for Christians earns about $6.95M. That is a 14.9× revenue gap (~$96.61M more per month for Threads). Annual revenue: Threads ≈ $1.24B/year, Upward: Dating for Christians ≈ $83.38M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Upward: Dating for Christians? v
Threads leads with about 327.8M estimated downloads vs 7.0M for Upward: Dating for Christians - a 46.7× gap. Threads's App Store downloads are estimated from 1.9M ratings × the standard 1:75 ratio. Upward: Dating for Christians's App Store downloads are estimated from 156K ratings.
Are Threads and Upward: Dating for Christians in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Threads and Upward: Dating for Christians offer? v
Threads: IAP range 3 tiers detected. Upward: Dating for Christians: IAP range 10 tiers detected. Threads runs a "Subscription (~$21.99/mo)" monetization model; Upward: Dating for Christians runs "Subscription (~$19.99/mo, dating)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Upward: Dating for Christians? v
Threads edges ahead with ★ 4.6 vs ★ 4.3 (gap of 0.3 stars). Rating volume: Threads 1.9M ratings, Upward: Dating for Christians 156K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Upward: Dating for Christians revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $103.56M for Threads and $6.95M for Upward: Dating for Christians are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Upward: Dating for Christians to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.