Wise - Global Money vs LifeLock Identity by Norton
Wise - Global Money
Wise Payments Ltd
App Store
$1.40M/mo
~$16.85M/yr · 15.9M installs
VS
LifeLock Identity by Norton
NortonMobile
Google Play
$637.1K/mo
~$7.64M/yr · 6.6M installs
Revenue winner
Wise - Global Money wins
+120% vs other
Installs winner
Wise - Global Money wins
+142% vs other
MAU winner
Wise - Global Money wins
+270% vs other
Rating winner
Wise - Global Money wins
+7% vs other
Why Wise - Global Money is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Wise - Global Money earns roughly 2× more per month than LifeLock Identity by Norton - $1.40M vs $637.1K.
- Aggressive pricing. Wise - Global Money undercuts at $10.00/mo vs $59.16/mo - converts a higher % of free users.
- Bigger install base. Wise - Global Money has ~15.9M lifetime installs vs LifeLock Identity by Norton's ~6.6M - 2.4× the funnel top.
- Better app store reviews. Wise - Global Money sits at 4.65★ vs 4.34★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Wise - Global Money report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Wise - Global Money
vs
LifeLock Identity by Norton
Monthly revenue (est.)?
$1.40M
◀
$637.1K
Annual revenue (est.)
$16.85M
◀
$7.64M
Lifetime installs (est.)
15.9M
◀
6.6M
Monthly active users (est.)?
1.2M
◀
321K
App Store rating
4.65★
◀
4.34★
Total ratings
106K
◀
44K
US grossing rank
-
=
-
Cheapest monthly sub
$10.00
▶
$59.16
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Oct 4, 2013
- Last updated
- Jul 1, 2026
- File size
- 547.3 MB
- Content rating
- 4+
- Version
- 9.62
- Languages
- Czech, Dutch, English, French, German, Hungarian +13 more
- Category
- Finance
- Price
- Free
- Released
- Nov 26, 2018
- Last updated
- Jun 30, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 3.5
- Languages
- -
Wise - Global Money trajectory
LifeLock Identity by Norton trajectory
FAQ
Which makes more money, Wise - Global Money or LifeLock Identity by Norton? v
Wise - Global Money earns about $1.40M per month, while LifeLock Identity by Norton earns about $637.1K. That is a 2.2× revenue gap (~$766.8K more per month for Wise - Global Money). Annual revenue: Wise - Global Money ≈ $16.85M/year, LifeLock Identity by Norton ≈ $7.64M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Wise - Global Money or LifeLock Identity by Norton? v
Wise - Global Money leads with about 15.9M estimated downloads vs 6.6M for LifeLock Identity by Norton - a 2.4× gap. Wise - Global Money's App Store downloads are estimated from 106K ratings × the standard 1:75 ratio. LifeLock Identity by Norton reports 5,000,000+ installs on Google Play.
Are Wise - Global Money and LifeLock Identity by Norton in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Wise - Global Money and LifeLock Identity by Norton offer? v
Wise - Global Money: no IAP detected on the public listing. LifeLock Identity by Norton: IAP range $10.00 - $349.99 per item. Wise - Global Money runs a "Subscription (~$10.00/mo, security)" monetization model; LifeLock Identity by Norton runs "Subscription (~$59.16/mo, security)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Wise - Global Money or LifeLock Identity by Norton? v
Wise - Global Money edges ahead with ★ 4.6 vs ★ 4.3 (gap of 0.3 stars). Rating volume: Wise - Global Money 106K ratings, LifeLock Identity by Norton 13K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Wise - Global Money vs LifeLock Identity by Norton revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.40M for Wise - Global Money and $637.1K for LifeLock Identity by Norton are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Wise - Global Money or LifeLock Identity by Norton to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.